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An analysis of crowdfunded projects: KPI’s to success

Author

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  • Ieva Astrauskaitė

    (Vilnius University [Vilnius])

  • Arvydas Paškevičius

    (Vilnius University [Vilnius])

Abstract

The perception of alternative finances is stimulating the global financial markets and competition between banking funding and non-banking one. In order to encourage the demand of alternative funding the overall studies and researches concentrate on different relationships of economic indicators, describing lending, savings, prosperity, GDP per capita, etc. However, there is still a lack of encouragement to the market participants to provide the market with ideas and projects, which could be crowdfunded. In order to put the efforts for the better acknowledgement and demand incentives this paper was worked up. With the aim to introduce the key performing indicators (KPI's) for successful projects, which were financed through crowdfunding platforms, the comparative analysis was made, using Pearson correlation. It has been found, that narrative of the project and visualization are among the successful factors for crowdfunding. However, the requested amount of money, location or category of the project seemed to have lesser effect to success of crowdfunding. The results of the research are adoptable for initial offerings in crowdfunding platforms, potential projects owners, as well as the further researchers developing the topic of crowdfunding. With the strong novelty and broad (regionally) sample, the research represents its value and contributes to the theoretical and empirical background of crowdfunding.

Suggested Citation

  • Ieva Astrauskaitė & Arvydas Paškevičius, 2018. "An analysis of crowdfunded projects: KPI’s to success," Post-Print hal-01947861, HAL.
    • Handle: RePEc:hal:journl:hal-01947861
    DOI: 10.9770/jesi.2018.6.1(2)
    Note: View the original document on HAL open archive server: https://hal.science/hal-01947861
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    References listed on IDEAS

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    Cited by:

    1. I.N. Sycheva & O.V. Сhernyshova & T.A. Panteleeva & O.A. Moiseeva & S.A. Chernyavskaya & S.Y. Khout, 2019. "Human Capital as a Base for Regional Development: A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 595-606.

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    Keywords

    crowdfunding; key performing factors; alternative financing; correlation;
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