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The brand origin meaning transfer model (BOMT): an integrative theoretical model

Author

Listed:
  • Simona d'Antone
  • Dwight Merunka

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

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Suggested Citation

  • Simona d'Antone & Dwight Merunka, 2015. "The brand origin meaning transfer model (BOMT): an integrative theoretical model," Post-Print hal-01822322, HAL.
    • Handle: RePEc:hal:journl:hal-01822322
    DOI: 10.1108/IMR-09-2013-0175
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    Cited by:

    1. Mariana Bassi Suter & Janaina Moura Engracia Giraldi & Felipe Mendes Borini & Maria Laura Ferranty MacLennan & Edson Crescitelli & Edison Fernandes Polo, 2018. "In search of tools for the use of country image (CI) in the brand," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 119-132, March.
    2. Suter, Mariana Bassi & Munjal, Surender & Borini, Felipe Mendes & Floriani, Dinora, 2021. "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 415-427.
    3. Baran Radosław, 2018. "Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 2-13, September.
    4. Zeugner-Roth, Katharina Petra & Bartsch, Fabian, 2020. "COO in print advertising: Developed versus developing market comparisons," Journal of Business Research, Elsevier, vol. 120(C), pages 364-378.
    5. Xie, Jifei & Wu, Haoyu & Liu, Kexi & Cui, Yunce & Zhang, Xiaofei, 2024. "Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).

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