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Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers

Author

Listed:
  • Baran Radosław

    (Warsaw School of Economics)

Abstract

Purpose: This article concerns the attitudes of Polish consumers toward the country of origin of the brand. The aim is to describe the characteristics of cosmetics brands depending on the country of origin according to the opinions of Polish consumers.

Suggested Citation

  • Baran Radosław, 2018. "Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 2-13, September.
    • Handle: RePEc:vrs:jmbace:v:26:y:2018:i:3:p:2-13:n:1
    DOI: 10.7206/jmba.ce.2450-7814.232
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    References listed on IDEAS

    as
    1. Simona d'Antone & Dwight Merunka, 2015. "The brand origin meaning transfer model (BOMT): an integrative theoretical model," Post-Print hal-01822322, HAL.
    2. Eng, Teck-Yong & Ozdemir, Sena & Michelson, Grant, 2016. "Brand origin and country of production congruity: Evidence from the UK and China," Journal of Business Research, Elsevier, vol. 69(12), pages 5703-5711.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    brand; country of origin; marketing; consumer behavior; consumer attitudes;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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