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Chapter 3; The physical and informative mutualization in logistics
[Chapitre 3 : La mutualisation physique et informationnelle en logistique]

Author

Listed:
  • Hicham Abbad

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Bruno Durand

    (CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre)

  • Marie-Pascale Senkel

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

Abstract

Dans l'environnement concurrentiel de la distribution, aussi bien en magasin qu'en ligne, la performance des chaînes logistiques constitue aujourd'hui un enjeu crucial. Conscients de la nécessité de collaborations avec les distributeurs, les fournisseurs cherchent donc les moyens de l'améliorer sur l'ensemble du canal de distribution. Pour ce faire, ils hésitent de moins en moins à mutualiser, mettant en commun des ressources et faisant appel à des Prestataires de Services Logistiques (PSL). Après quelques expériences de mutualisation horizontale réussies en BtoB, force est de constater que la démarche se développe désormais en BtoC, en particulier lors de la livraison des internautes : face notamment aux difficultés que rencontrent les villes dans la gestion de leurs déplacements, la mutualisation peut, en effet, permettre de surmonter la difficulté des derniers kilomètres. L'objectif de ce chapitre se veut donc double : (1) identifier les freins à la mutualisation horizontale en BtoB ; (2) montrer que la mutualisation des flux, physiques et informationnels, peut améliorer la performance logistique du BtoC, notamment en ville, tant sur le plan écologique qu'économique.

Suggested Citation

  • Hicham Abbad & Bruno Durand & Marie-Pascale Senkel, 2016. "Chapter 3; The physical and informative mutualization in logistics [Chapitre 3 : La mutualisation physique et informationnelle en logistique]," Post-Print hal-01773224, HAL.
    • Handle: RePEc:hal:journl:hal-01773224
    Note: View the original document on HAL open archive server: https://hal.science/hal-01773224
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    References listed on IDEAS

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