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Etude exploratoire sur les enjeux de l’arrivée à maturité d’un réseau de franchise : pouvoir, confiance et contrat

Author

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  • Odile Chanut

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

In the 1980ies, distribution networks have expanded tremendously. Today these networks have reached maturity with considerable organizational structures and managerial concerns which have evolved over the time. This paper aims at examining what is at stake in the maturity of franchised stores and the consequences this maturity can have on the relations between franchisors and franchisees. The first results of an exploratory study will be expounded. This study has been carried out with several franchisors.

Suggested Citation

  • Odile Chanut, 2004. "Etude exploratoire sur les enjeux de l’arrivée à maturité d’un réseau de franchise : pouvoir, confiance et contrat," Post-Print hal-01757054, HAL.
    • Handle: RePEc:hal:journl:hal-01757054
    Note: View the original document on HAL open archive server: https://hal.science/hal-01757054
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    References listed on IDEAS

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    1. Gérard Cliquet, 2002. "Les réseaux mixtes franchise-succursalisme : apports de la littérature et implications pour le marketing des réseaux de points de vente," Post-Print halshs-00071114, HAL.
    2. Marc Filser & Véronique Des Garets & Gilles Paché, 2012. "La distribution. Organisation et stratégie," Post-Print hal-00664498, HAL.
    3. Hoy, Frank & Shane, Scott, 1998. "Franchising as an entrepreneurial venture form," Journal of Business Venturing, Elsevier, vol. 13(2), pages 91-94, March.
    4. Hans B. Thorelli, 1986. "Networks: Between markets and hierarchies," Strategic Management Journal, Wiley Blackwell, vol. 7(1), pages 37-51, January.
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