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La construction de la confiance sur une plateforme de l’économie collaborative

Author

Listed:
  • Lemoine Laurence

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

  • Samy Guesmi
  • Walid Hadhri

Abstract

L'économie collaborative connaît depuis quelques années un développement rapide, en particulier dans les services. Cette croissance pose avec acuité la question de la construction de la confiance dans ce contexte singulier qui ne réunit pas les conditions de cette dernière. La plateforme, seul intermédiaire entre les pairs candidats à l'échange doit en effet pallier l'anonymat, l'absence de réputation, le manque de répétition de la transaction, pour amener les participants potentiels à accepter de se placer en situation de vulnérabilité les uns par rapport aux autres. Nous nous proposons dans cet article d'étudier le process de construction de la confiance des jeunes de 18 à 25 ans, principaux usagers de la plateforme de covoiturage BlaBlaCar.

Suggested Citation

  • Lemoine Laurence & Samy Guesmi & Walid Hadhri, 2017. "La construction de la confiance sur une plateforme de l’économie collaborative," Post-Print hal-01636373, HAL.
    • Handle: RePEc:hal:journl:hal-01636373
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    Cited by:

    1. Ingrid Fasshauer, 2018. "Les enjeux du contrôle de l'économie collaborative," Post-Print hal-01907842, HAL.
    2. D. Bonet Fernandez & Marc Van Migom & Elisa Conti & Claude Alavoine, 2020. "Confiance et Economie Collaborative : Etude d?une Communauté d?autopartage," Working Papers 2020-002, Department of Research, Ipag Business School.

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