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Entrepreneurial storytelling : A mean for legitimacy and opportunity exploitation
[Le storytelling entrepreneurial: un moyen de légitimation et d'exploitation des opportunités]

Author

Listed:
  • Yosr Ben Tahar
  • Sarah Mussol

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

Stories are an important tool to create shared meanings about ventures and entrepreneurs. To analyze how storytelling contributes to legitimacy, identity and resources access, data was collected from press articles (2005-2016) about a french small business Michel & Augustin. Thematic analysis of the 275 press articles shows that the balance between alignment with norms and uniqueness is crucial for entrepreneurial identification and acceptance. Further perspectives of this research relate to the effects of developing effective mediatic storytelling on customer relationships and human resources strategy.

Suggested Citation

  • Yosr Ben Tahar & Sarah Mussol, 2017. "Entrepreneurial storytelling : A mean for legitimacy and opportunity exploitation [Le storytelling entrepreneurial: un moyen de légitimation et d'exploitation des opportunités]," Post-Print hal-01625964, HAL.
    • Handle: RePEc:hal:journl:hal-01625964
    Note: View the original document on HAL open archive server: https://hal.umontpellier.fr/hal-01625964
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    References listed on IDEAS

    as
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    4. Tyler Wry & Michael Lounsbury & Mary Ann Glynn, 2011. "Legitimating Nascent Collective Identities: Coordinating Cultural Entrepreneurship," Organization Science, INFORMS, vol. 22(2), pages 449-463, April.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    storytelling; legitimacy; opportunities; customer relationship;
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