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Competing with ordinary resources

Author

Listed:
  • Xavier Lecocq

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Vanessa Warnier

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Frédéric Fréry

Abstract

One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources — such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources.

Suggested Citation

  • Xavier Lecocq & Vanessa Warnier & Frédéric Fréry, 2015. "Competing with ordinary resources," Post-Print hal-01601831, HAL.
    • Handle: RePEc:hal:journl:hal-01601831
    as

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    Citations

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    Cited by:

    1. Jérémy Tantely Ranjatoelina, 2017. "The inclusive business model revisited. An 'extended resource-based theory' definition built on the investigation of three diversified inclusive enterprises in France," Post-Print hal-01987169, HAL.
    2. Xing Wan & Jing Chen, 2019. "The relationship between platform choice and supplier’s efficiency- evidence from China’s online to offline (O2O)e-commerce platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(2), pages 153-166, June.
    3. Chan, Yolande E. & Krishnamurthy, Rashmi & Sadreddin, Arman, 2022. "Digitally-enabled university incubation processes," Technovation, Elsevier, vol. 118(C).
    4. Jérémy Ranjatoelina Tantely, 2016. "Des business models inclusifs en faveur de personnes en situation de handicap : le cas APF Entreprises," Post-Print hal-01896944, HAL.
    5. Liu, Jiali & Yu, Jiang & Chen, Feng & Zhang, Yaokun & Li, Bo, 2022. "How latecomers strategically respond to global-local resources and leverage local ecosystems: Evidence from China's integrated circuit design firms," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    6. Bernt Arne Bertheussen, 2020. "Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies," Sustainability, MDPI, vol. 12(13), pages 1-16, June.
    7. Xing Wan & Javier Cenamor & Geoffrey Parker & Marshall Van Alstyne, 2017. "Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective," Sustainability, MDPI, vol. 9(5), pages 1-18, May.
    8. Jérémy Tantely Ranjatoelina & Anne-Ryslène Zaoual, 2016. "The inclusion of wasted resources. The case of a work integration social enterprise [Inclure des ressources délaissées. Le groupe Vitamine T, un spécialiste de l’insertion]," Post-Print hal-01987174, HAL.
    9. Evgeny Popov & Anna Veretennikova & Alisa Safronova, 2020. "Mathematical Support for Financing Social Innovations," Mathematics, MDPI, vol. 8(12), pages 1-25, December.
    10. Valentina Carbone & Aurélien Rouquet & Christine Roussat, 2017. "The Rise of Crowd Logistics: A New Way to Co‐Create Logistics Value," Post-Print hal-03118967, HAL.
    11. Lucian-Florin Onișor & Daniela Ioniță, 2016. "Crowdsourcing Platforms: Users’ Experience Exposed," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 9-22, September.

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