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Diversité des stratégies de croissance de l'entreprise artisanale et profil du dirigeant

Author

Listed:
  • Catherine Thevenard-Puthod

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Christian Picard

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

La croissance est un thème central de la recherche en entrepreneuriat et en stratégie d'entreprise. Pourtant si un grand nombre d'études existent sur la croissance des PME, des « high growth firms » ou des « start up », très peu de travaux concernent les très petites entreprises déjà existantes, et, a fortiori, les entreprises artisanales (EA). Or on peut légitimement penser que les moyens plus restreints dont disposent ces entreprises de plus petite taille et leur plus grande focalisation sur le métier colorent fortement leurs choix de croissance et nécessitent des recherches spécifiques. Dans ce contexte, l'objectif de cet article est de lever le voile sur les stratégies réellement mises en oeuvre par les EA pour croître et sur les facteurs expliquant l'adoption de ces stratégies. En se fondant sur onze études de cas, les résultats obtenus montrent que les stratégies de croissance des EA sont beaucoup plus variées que ce que la littérature le laissait initialement entendre. Ils mettent également en avant l'influence forte du profil du dirigeant dans les choix de modalités de croissance.

Suggested Citation

  • Catherine Thevenard-Puthod & Christian Picard, 2015. "Diversité des stratégies de croissance de l'entreprise artisanale et profil du dirigeant," Post-Print hal-01548383, HAL.
    • Handle: RePEc:hal:journl:hal-01548383
    DOI: 10.7202/1035413ar
    Note: View the original document on HAL open archive server: https://hal.univ-smb.fr/hal-01548383
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    References listed on IDEAS

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