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Recherche et implications en marketing : l'intégration du développement durable

Author

Listed:
  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Elisa Monnot

    (THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique)

  • Fanny Reniou

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Florence Benoît-Moreau

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Fabrice Larceneux

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article explores the diffusion of sustainable development within the implications of French speaking marketing research through a textual analysis of five recent AFM Congresses proceedings and through an interpretation based on Bourdieu's sociological framework. It ends up with a discussion about the evolution of marketing research.

Suggested Citation

  • Béatrice Parguel & Elisa Monnot & Fanny Reniou & Florence Benoît-Moreau & Fabrice Larceneux, 2014. "Recherche et implications en marketing : l'intégration du développement durable," Post-Print hal-01441449, HAL.
    • Handle: RePEc:hal:journl:hal-01441449
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    References listed on IDEAS

    as
    1. Isabelle Huault & Hélène Rainelli-Le Montagner, 2009. "Market Shaping as an Answer to Ambiguities," Post-Print halshs-00340046, HAL.
    2. Alvesson, Mats, 1994. "Critical theory and consumer marketing," Scandinavian Journal of Management, Elsevier, vol. 10(3), pages 291-313, September.
    3. repec:dau:papers:123456789/3255 is not listed on IDEAS
    4. Sébastien Soulez & Chloé Guillot-Soulez, 2006. "Vingt ans de Recherche et Applications en Marketing," Post-Print hal-01069564, HAL.
    5. repec:dau:papers:123456789/7758 is not listed on IDEAS
    6. François-Xavier de Vaujany & Isabelle Walsh & Nathalie Mitev, 2011. "An Historically-Grounded Critical Analysis of Research Articles in MIS," Post-Print hal-00644398, HAL.
    7. repec:dau:papers:123456789/8358 is not listed on IDEAS
    8. Bernard Pras, 1999. "Faire de la recherche en marketing ?," Post-Print halshs-00150654, HAL.
    Full references (including those not matched with items on IDEAS)

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