IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v124y2021icp483-493.html
   My bibliography  Save this article

The ins and outs of market shaping: Exclusion as a darkside?

Author

Listed:
  • Cova, Bernard
  • Ivens, Björn Sven
  • Spencer, Robert

Abstract

The research over the past decade that has contributed to the understanding of market shaping has not sufficiently taken into consideration the negative consequences – voluntary or otherwise – of such actions on non-focal actors especially in terms of exclusion. This paper attempts first of all to address this state of affairs by building on certain key components of the notion of exclusion as theorized by the German sociologist Niklas Luhmann. ‘Cold case’ data is subsequently analyzed to investigate how, why, by whom and with what exclusionary outcomes markets are shaped. This leads to a proposal of a typology of actor responses in exclusionary market situations. This typology highlights the relative inexistence of total exclusion thus tempering nonetheless the claim of dark side in market shaping, in favour of that of downside.

Suggested Citation

  • Cova, Bernard & Ivens, Björn Sven & Spencer, Robert, 2021. "The ins and outs of market shaping: Exclusion as a darkside?," Journal of Business Research, Elsevier, vol. 124(C), pages 483-493.
    • Handle: RePEc:eee:jbrese:v:124:y:2021:i:c:p:483-493
    DOI: 10.1016/j.jbusres.2020.10.014
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296320306664
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2020.10.014?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. repec:dau:papers:123456789/263 is not listed on IDEAS
    2. Niamh Moore, 2007. "(Re)Using Qualitative Data?[1]," Sociological Research Online, , vol. 12(3), pages 1-13, May.
    3. Joel Hietanen & Joonas Rokka, 2015. "Market practices in countercultural market emergence," Post-Print hal-02313311, HAL.
    4. repec:dau:papers:123456789/13776 is not listed on IDEAS
    5. Paul J. McNulty, 1968. "Economic Theory and the Meaning of Competition," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 82(4), pages 639-656.
    6. Isabelle Huault & Hélène Rainelli-Le Montagner, 2009. "Market Shaping as an Answer to Ambiguities," Post-Print halshs-00340046, HAL.
    7. Isabelle Huault & Hélène Rainelli-Weiss, 2011. "A Market for Weather Risk ? Conflicting Metrics, Attempts at Compromise and Limits to Commensuration," Post-Print halshs-00637068, HAL.
    8. repec:dau:papers:123456789/7506 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ojansivu, Ilkka & Laari-Salmela, Sari & Hermes, Jan, 2022. "The social impact of the Nokia-Elcoteq business relationship: Examining the consequences of legitimating relationship norms," Journal of Business Research, Elsevier, vol. 149(C), pages 193-206.
    2. Jafari, Aliakbar & Aly, Marwa & Doherty, Anne Marie, 2022. "An analytical review of market system dynamics in consumer culture theory research: Insights from the sociology of markets," Journal of Business Research, Elsevier, vol. 139(C), pages 1261-1274.
    3. Stathakopoulos, Vlasis & Kottikas, Konstantinos G. & Painesis, Grigorios & Theodorakis, Ioannis G. & Kottika, Efthymia, 2022. "Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy," Journal of Business Research, Elsevier, vol. 139(C), pages 1240-1254.
    4. Björn Sven Ivens & Catherine Pardo & Ruiqi Wei, 2024. "Exclusion and inclusion on business markets : Impacts of the Internet-Of-Things (IoT)," Post-Print hal-04742811, HAL.
    5. Swapan Deep Arora, 2024. "Consumer proactive empowerment: A systematic review and taxonomy development," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 104-121, June.
    6. Nicola Mountford & Susi Geiger, 2021. "Markets and institutional fields: foundational concepts and a research agenda," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 290-303, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Isabelle Huault & Hélène Rainelli-Weiss, 2013. "Is transparency a value on OTC markets? Using displacement to escape categorization," Working Papers halshs-00927090, HAL.
    2. Hélène Rainelli Weiss & Isabelle Huault, 2016. "Business as usual in Financial Markets? The creation of incommensurables as institutional maintenance work," Post-Print hal-01275254, HAL.
    3. Kim, Jongwook & Mahoney, Joseph T., 2008. "A Strategic Theory of the Firm as a Nexus of Incomplete Contracts: A Property Rights Approach," Working Papers 08-0108, University of Illinois at Urbana-Champaign, College of Business.
    4. Sharifah Faridah Syed Alwi & T. C. Melewar & Maria Teresa Cuomo & Manfred Schwaiger, 2020. "Digital Society and Corporate Reputation: Towards the Next Generation of Insights," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 129-132, August.
    5. Colin von Negenborn, 2023. "The more the merrier? On the optimality of market size restrictions," Review of Economic Design, Springer;Society for Economic Design, vol. 27(3), pages 603-634, September.
    6. Hans Kjellberg, 2021. "Market expertise at work: introducing Alvin E. Roth and Michel Callon," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 216-218, December.
    7. Stephen Martin, 2012. "Market Structure and Market Performance," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 40(2), pages 87-108, March.
    8. Jack High, 1984. "Bork'S Paradox: Static Vs. Dynamic Efficiency In Antitrust Analysis," Contemporary Economic Policy, Western Economic Association International, vol. 3(2), pages 21-34, December.
    9. Maria Palazzo & Agostino Vollero & Alfonso Siano, 2016. "Identifying new segments from a global branding perspective: a three-country study," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(4), pages 159-171, December.
    10. Antonio D'Agata, 2017. "Differential profit rates in long period analysis: The nonlinear case," Metroeconomica, Wiley Blackwell, vol. 68(4), pages 1019-1024, November.
    11. Lee, Chu-Heng & Hsieh, Ming-Huei, 2023. "Market innovation as an institutional reconciliation process: Two individual-level case studies," Journal of Business Research, Elsevier, vol. 169(C).
    12. Biraghi, Silvia & Gambetti, Rossella & Pace, Stefano, 2018. "Between tribes and markets: The emergence of a liquid consumer-entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 392-402.
    13. repec:hal:journl:hal-00782455 is not listed on IDEAS
    14. M. S. Addleson, 1984. "General Equilibrium and ‘Competition’: On Competition as Strategy," South African Journal of Economics, Economic Society of South Africa, vol. 52(2), pages 104-113, June.
    15. Doan, Tinh & Stevens, Philip, 2012. "Evolution of competition in Vietnam industries over the recent economic transition," Economics - The Open-Access, Open-Assessment E-Journal (2007-2020), Kiel Institute for the World Economy (IfW Kiel), vol. 6, pages 1-24.
    16. Harry Bloch & Stan Metcalfe, 2011. "Complexity in the Theory of the Developing Firm," Chapters, in: Cristiano Antonelli (ed.), Handbook on the Economic Complexity of Technological Change, chapter 3, Edward Elgar Publishing.
    17. Ion Sterpan & Richard E. Wagner, 2017. "The Autonomy of the Political within Political Economy," Advances in Austrian Economics, in: The Austrian and Bloomington Schools of Political Economy, volume 22, pages 133-157, Emerald Group Publishing Limited.
    18. Kahryn Hughes & Jason Hughes & Anna Tarrant, 2022. "Working at a remove: continuous, collective, and configurative approaches to qualitative secondary analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(2), pages 375-394, April.
    19. Bouty, Isabelle & Gomez, Marie-Léandre & Drucker-Godard, Carole, 2013. "Maintaining an Institution: the institutional work of Michelin in haute cuisine around the world," ESSEC Working Papers WP1302, ESSEC Research Center, ESSEC Business School.
    20. Emilio Abad-Segura & Francisco Joaquín Cortés-García & Luis J. Belmonte-Ureña, 2019. "The Sustainable Approach to Corporate Social Responsibility: A Global Analysis and Future Trends," Sustainability, MDPI, vol. 11(19), pages 1-24, September.
    21. Kai Hao Yang & Alexander K. Zentefis, 2023. "Regulating Oligopolistic Competition," Papers 2302.03185, arXiv.org, revised Feb 2024.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:124:y:2021:i:c:p:483-493. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.