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Sources de dépendance et stratégies pour innover. Une application aux studios de jeu vidéo français

Author

Listed:
  • Romain Gandia

    (INSEEC - INSEEC Alpes-Savoie - INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Elodie Gardet

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

Les entreprises ne maîtrisant pas l'intégralité du processus de création d'un produit sont sujettes à des situations de dépendance face à certains acteurs. La création d'un jeu vidéo nécessite l'intervention d'une multitude d'entreprises qui doivent se coordonner pour proposer un produit final attractif. Ces interactions conduisent à l'émergence d'une dépendance de certains acteurs au sein de la filière vis-à-vis d'autres. Les studios, situés au centre de cette filière, sont particulièrement intéressants à étudier car ils subissent une dépendance face aux acteurs tant de l'amont que de l'aval. L'objectif de cet article est d'apporter une contribution quant aux sources de dépendance influençant le choix stratégique : coopération ou intégration. En effet, les recherches existantes se focalisent essentiellement sur l'impact de ce choix sur la performance. Grâce à la réalisation de cinq études de cas, nous tentons d'examiner l'influence des différentes sources de dépendance sur le choix d'une stratégie de coopération ou d'intégration. Les résultats montrent que les stratégies mises en oeuvre par les studios dépendent de la nature de la dépendance.

Suggested Citation

  • Romain Gandia & Elodie Gardet, 2012. "Sources de dépendance et stratégies pour innover. Une application aux studios de jeu vidéo français," Post-Print hal-01293352, HAL.
    • Handle: RePEc:hal:journl:hal-01293352
    DOI: 10.3917/mav.056.0075
    Note: View the original document on HAL open archive server: https://hal.science/hal-01293352
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    References listed on IDEAS

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