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Les dimensions ontologiques, stratégiques et organisationnelles de l'appropriation du concept de développement durable en entreprise

Author

Listed:
  • Annelise Mathieu

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Richard Soparnot

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

Abstract

Simple effet de mode ? Pure rhétorique ? Jusqu'au milieu des années 90, les débats autour du développement durable (désormais DD) et de ses effets sur notre mode de fonctionnement ne semblaient que peu concerner le monde de l'entreprise. A quelques exceptions près, sa politique et ses choix stratégiques semblaient se focaliser davantage sur le respect des principes du modèle actionnarial que sur les conséquences sociales et environnementales de ses activités. Pour beaucoup, ces objectifs orientés prioritairement actionnaires semblaient antithétiques, et pour le moins antagonistes, avec des principes de développement durable. Quelques années plus tard, si l'on s'en réfère à la multiplicité des déclarations actuelles en faveur de ce dernier, la firme semble en totale métamorphose. Chartes éthiques, publications de rapports annuels sur l'environnement, marketing vert, produits éco conçus, les entreprises européennes, à l'image de leurs homologues anglo-saxonnes, semblent aujourd'hui plus que jamais avoir touché du doigt la nécessité d'un développement durable. Témoignant largement de cette prise de conscience, l'évolution comportementale en faveur de la prise en compte du concept, et de son extension managériale la RSE, dans les activités de la firme n'est plus à démontrer. Mais quels impacts peut avoir l'appropriation du concept sur cette dernière ? Au travers d'un cheminement théorique articulant les dimensions ontologiques, stratégiques et organisationnelles de cette démarche d'appropriation, cet article propose un modèle théorique qui, basé sur une lecture multi-niveaux de l'appropriation du DD (éthique, stratégique et organisationnelle), identifie deux configurations ou archétypes d'appropriation du DD.

Suggested Citation

  • Annelise Mathieu & Richard Soparnot, 2009. "Les dimensions ontologiques, stratégiques et organisationnelles de l'appropriation du concept de développement durable en entreprise," Post-Print hal-00995763, HAL.
    • Handle: RePEc:hal:journl:hal-00995763
    Note: View the original document on HAL open archive server: https://univ-lyon3.hal.science/hal-00995763
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    References listed on IDEAS

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    1. Samuel Mercier, 2004. "L'Ethique dans les entreprises," Post-Print hal-00156446, HAL.
    2. repec:dau:papers:123456789/657 is not listed on IDEAS
    3. Abernathy, William J. & Clark, Kim B., 1985. "Innovation: Mapping the winds of creative destruction," Research Policy, Elsevier, vol. 14(1), pages 3-22, February.
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