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Integrating Corporate Social Responsibility at the Start-up Level: Constraint or Catalyst for Opportunity Identification?

Author

Listed:
  • Vincent Lefebvre

    (LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM])

  • Miruna Radu Lefebvre

    (Audencia Recherche - Audencia Business School)

Abstract

This conceptual paper examines the issue of integrating CSR at the start-up level with the aim of increasing the firm's ability to identify new opportunities. Both a constraint and an occasion to strengthen the company's legitimacy and competitive advantage, CSR principles and practices are a key vehicle for opportunity identification and implementation. Historically, SMEs have contributed significantly to the improvement of existing products and services, and the creation of new ones. Grounding CSR in the strategy of enterprises at the start-up level is increasingly examined as an effective management tool with multiple benefits for opportunity identification. CSR may be promoted as a means of nurturing creativity and innovation at the start-up level and beyond, through pushing entrepreneurs to imagine new business models, to discover new raw materials, as well as to create new products and services so as to respond to both economic and social expectations.

Suggested Citation

  • Vincent Lefebvre & Miruna Radu Lefebvre, 2012. "Integrating Corporate Social Responsibility at the Start-up Level: Constraint or Catalyst for Opportunity Identification?," Post-Print hal-00836856, HAL.
    • Handle: RePEc:hal:journl:hal-00836856
    DOI: 10.5539/ibr.v5n7p17
    Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-00836856
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    References listed on IDEAS

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    Cited by:

    1. Rashi Malpani & Anupam Ghosh, 2023. "Corporate Social Responsibility Practices: A Strategy for Indian Startups to Sustain," Business Perspectives and Research, , vol. 11(2), pages 246-268, May.
    2. Goran Calic & Elaine Mosakowski, 2016. "Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success," Journal of Management Studies, Wiley Blackwell, vol. 53(5), pages 738-767, July.

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    Keywords

    opportunity recognition; entrepreneurial opportunity; CSR; entrepreneurship; creativity;
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