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Is National Culture Still Relevant to Management in a Global Context ?

Author

Listed:
  • Sylvie Chevrier

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

For over 20 years researchers have urged international managers to take culture into account. Focussing on culture raises the problem of using relevant units of analysis. This article advocates that national cultures should be considered even in the global economic context. First, analysis on the national scale makes sense when it is grounded in a political approach to culture. Second, the relevance of the national level is illustrated by the case of Switzerland. If at first sight, Switzerland is a country with multiple internal cultures and borders, a closer analysis shows that the Swiss people share a common political culture based upon attachment to local communities and institutions, to government through consensus and to conflict solving by resorting to arbitration and pragmatism. In the Swiss case, the article shows that management practices are embedded in national political cultures. Validity of the national political culture approach beyond the Swiss case is examined and implications for managers working in cross-cultural environments are discussed.

Suggested Citation

  • Sylvie Chevrier, 2009. "Is National Culture Still Relevant to Management in a Global Context ?," Post-Print hal-00724040, HAL.
  • Handle: RePEc:hal:journl:hal-00724040
    DOI: 10.1177/1470595809335723
    as

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    Citations

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    Cited by:

    1. Sylvie Chevrier & Michaël Viegas-Pires, 2013. "Delegating effectively across cultures," Post-Print hal-02387469, HAL.
    2. Nele De Gersem, 2020. "Cultural Differences in Management: Two Aspects," IIM Kozhikode Society & Management Review, , vol. 9(1), pages 9-22, January.
    3. Sylvie Chevrier & Michaël Viegas-Pires, 2013. "Delegating effectively across cultures," Post-Print hal-00724034, HAL.
    4. Song Yang & Bruce W. Stening, 2013. "Mao Meets the Market," Management International Review, Springer, vol. 53(3), pages 419-448, June.
    5. Etgar, Michael & Rachman-Moore, Dalia, 2011. "The relationship between national cultural dimensions and retail format strategies," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 397-404.
    6. Silbiger, Avi & Barnes, Bradley R. & Berger, Ron & Renwick, Douglas W.S., 2021. "The role of regulatory focus and its influence on the cultural distance – Adjustment relationship for expatriate managers," Journal of Business Research, Elsevier, vol. 122(C), pages 398-410.
    7. Chevrier, Sylvie & Viegas-Pires, Michaël, 2013. "Delegating effectively across cultures," Journal of World Business, Elsevier, vol. 48(3), pages 431-439.

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