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Effet long tail ou effet podium : une anlyse empirique des ventes de produits culturels en France

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  • Pierre-Jean Benghozi

    (PREG-CRG - Pole de recherche en économie et gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique)

Abstract

Le rapport qui suit s'appuie sur un travail de recherche original, effectuée par des élèves dans un cadre pédagogique, sur la base de données inédites, pour tester, identifier et caractériser la nature des effets « Long Tail » sur les marchés français de la musique et de la vidéo. La recherche s'est appuyée sur le traitement statistique des données complètes de vente de supports physiques de musique et vidéo enregistrés (CD et DVD), sur la période 2002-2005. L'analyse a principalement été orientée dans trois directions : 1.l'évolution chronologique annuelle de la structure de distribution des ventes 2.les oppositions canal Internet vs. canal traditionnel 3.La différenciation de la structure des ventes selon les périodes de creux ou de pics de ventes

Suggested Citation

  • Pierre-Jean Benghozi, 2008. "Effet long tail ou effet podium : une anlyse empirique des ventes de produits culturels en France," Post-Print hal-00407205, HAL.
    • Handle: RePEc:hal:journl:hal-00407205
    Note: View the original document on HAL open archive server: https://hal.science/hal-00407205
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    References listed on IDEAS

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