IDEAS home Printed from https://ideas.repec.org/p/hal/cesptp/hal-04102538.html
   My bibliography  Save this paper

Recall Bias of Environmental Campaigns

Author

Listed:
  • Michela Limardi

    (CES - Centre d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique, RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille)

Abstract

Environmental campaigns aim to increase the environmental awareness of individuals and induce a pro-environmental behavior. One of the criteria used to assess the effectiveness of a campaign is to ask people if they recall the campaign. However, a bias may exist in recalling campaigns according to the environmental behavior of individuals. The goal of this is study to measure this potential recall bias. We use an original survey conducted by a French Non-profit Organization in Paris region to assess the effectiveness of its drug recycle campaigns. We first conduct a probit analysis of the probability of an individual remembering the campaign and then we apply the difference-indifference method. Our findings show that there is a systematic recall bias of the campaigns according to the environmental behavior of the respondent. This recall bias might be related to the type of message delivered. This finding implies that deeper reflection is needed in order to find the right message to succefully reach the target group of environmental campaigns, i.e. individuals with low environmental awareness.

Suggested Citation

  • Michela Limardi, 2022. "Recall Bias of Environmental Campaigns," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-04102538, HAL.
    • Handle: RePEc:hal:cesptp:hal-04102538
    Note: View the original document on HAL open archive server: https://hal.science/hal-04102538
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04102538/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lint Barrage & Eric Chyn & Justine Hastings, 2020. "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," American Economic Journal: Economic Policy, American Economic Association, vol. 12(1), pages 33-61, February.
    2. Kahn, Matthew E., 2007. "Do greens drive Hummers or hybrids? Environmental ideology as a determinant of consumer choice," Journal of Environmental Economics and Management, Elsevier, vol. 54(2), pages 129-145, September.
    3. Dass, Mayukh & Kohli, Chiranjeev & Kumar, Piyush & Thomas, Sunil, 2014. "A study of the antecedents of slogan liking," Journal of Business Research, Elsevier, vol. 67(12), pages 2504-2511.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Michela Limardi & Morgane Tanvé, 2023. "Anti-Environmental Behavior: Disregard or Lack of Information?," Working Papers hal-04102549, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Michela Limardi, 2022. "Recall Bias of Environmental Campaigns," Working Papers hal-04102538, HAL.
    2. Michela Limardi & Morgane Tanvé, 2023. "Anti-Environmental Behavior: Disregard or Lack of Information?," Working Papers hal-04102549, HAL.
    3. Michela Limardi & Morgane Tanvé, 2023. "Anti-Environmental Behavior: Disregard or Lack of Information?," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-04102549, HAL.
    4. Zhongmin Wang & Alvin Lee & Michael Polonsky, 2018. "Egregiousness and Boycott Intensity: Evidence from the BP Deepwater Horizon Oil Spill," Management Science, INFORMS, vol. 64(1), pages 149-163, January.
    5. Beattie, Graham, 2020. "Advertising and media capture: The case of climate change," Journal of Public Economics, Elsevier, vol. 188(C).
    6. Zhongmin Wang & Cheng Xu, 2016. "Using Donations to the Green Party to Measure Community Environmentalism," Economics Bulletin, AccessEcon, vol. 36(3), pages 1784-1790.
    7. Wang, Zhongmin & Lee, Alvin & Polonsky, Michael, 2015. "Egregiousness and Boycott Intensity: Evidence from the BP Deepwater Horizon Oil Spill," RFF Working Paper Series dp-15-06, Resources for the Future.
    8. Wang, Jiaxing & Matsumoto, Shigeru, 2022. "Can subsidy programs lead consumers to select “greener” products?: Evidence from the Eco-car program in Japan," Research in Transportation Economics, Elsevier, vol. 91(C).
    9. Ozaki, Ritsuko & Sevastyanova, Katerina, 2011. "Going hybrid: An analysis of consumer purchase motivations," Energy Policy, Elsevier, vol. 39(5), pages 2217-2227, May.
    10. Costa, Dora L. & Kahn, Matthew E., 2013. "Do liberal home owners consume less electricity? A test of the voluntary restraint hypothesis," Economics Letters, Elsevier, vol. 119(2), pages 210-212.
    11. Agarwal, Sumit & Satyanarain, Rengarajan & Sing, Tien Foo & Vollmer, Derek, 2016. "Effects of construction activities on residential electricity consumption: Evidence from Singapore's public housing estates," Energy Economics, Elsevier, vol. 55(C), pages 101-111.
    12. Gren, Ing-Marie & Carlsson, Mattias, 2012. "Revealed payments for biodiversity protection in Swedish forests," Forest Policy and Economics, Elsevier, vol. 23(C), pages 55-62.
    13. Briguglio, Marie & Formosa, Glenn, 2017. "When households go solar: Determinants of uptake of a Photovoltaic Scheme and policy insights," Energy Policy, Elsevier, vol. 108(C), pages 154-162.
    14. Chegut, Andrea & Eichholtz, Piet & Kok, Nils, 2019. "The price of innovation: An analysis of the marginal cost of green buildings," Journal of Environmental Economics and Management, Elsevier, vol. 98(C).
    15. Cattaneo, Cristina & D’Adda, Giovanna & Tavoni, Massimo & Bonan, Jacopo, 2019. "Can We Make Social Information Programs More Effective? The Role of Identity and Values," RFF Working Paper Series 19-21, Resources for the Future.
    16. Petschnig, Martin & Heidenreich, Sven & Spieth, Patrick, 2014. "Innovative alternatives take action – Investigating determinants of alternative fuel vehicle adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 68-83.
    17. Comin, Diego & Rode, Johannes, 2013. "From Green Users to Green Voters," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 63678, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    18. Linn, Joshua, "undated". "Explaining the Adoption of Diesel Fuel Passenger Cars in Europe," RFF Working Paper Series dp-14-08-rev, Resources for the Future.
    19. Lynne Pepall & Daniel Richards, 2021. "Targeted Value-Enhancing Advertising and Price Competition," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 59(3), pages 443-459, November.
    20. Sun, Shanxia & Delgado, Michael & Khanna, Neha, 2017. "Hybrid Vehicles and Household Driving Behavior: Implications for Miles Traveled and Gasoline Consumption," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258502, Agricultural and Applied Economics Association.

    More about this item

    Keywords

    NGOs; Environmental Campaigns; Pro-environmental behavior;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:cesptp:hal-04102538. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.