IDEAS home Printed from https://ideas.repec.org/p/gtr/gatrjs/gjbssr593.html
   My bibliography  Save this paper

Enhancing the Competitive Advantage of the Germinated Parboiled Rice

Author

Listed:
  • Pattama Suriyakul Na Ayudhya

    (Faculty of Liberal Arts and Management Science, Kasetsart University, Thailand Author-2-Name: Watcharapong Intarawong Author-2-Workplace-Name: Faculty of Liberal Arts and Management Science, Kasetsart University, Thailand Author-3-Name: Chattawat Limsurapong Author-3-Workplace-Name: Faculty of Liberal Arts and Management Science, Kasetsart University, Thailand Author-4-Name: Kullanun Sripongpun Author-4-Workplace-Name: Faculty of Liberal Arts and Management Science, Kasetsart University, Thailand Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

Objective - This research aims to; 1) study the competitive advantage and firm performance of the geminated parboiled rice community enterprise group, 2) investigate the differences in competitive advantage and firm performance when classified by organizational factors, 3) study the difference in the influence of competitive advantage on firm performance, and 4) determine proposals to enhance competitive advantage. Methodology/Technique - This research uses mixed research methods. The quantitative method was used to study the influence of competitive advantage on firm performance of community enterprises, and a qualitative method was used to determine proposals to enhance competitive advantage. In Step 1, a quantitative research method was used to identify the population which includes management groups of 36 geminated parboiled rice community enterprises consisting of a chairperson, a vice-chairperson and a supervisor of 208 people, and 137 samples. Proportional sampling and simple random sampling were used in this process. Data was collected using questionnaires. The statistics used for data analysis was frequency, percentage, mean, standard deviation, F-test (one way ANOVA), Pearson's correlation coefficient, and hierarchical regression analysis. In step 2, data was collected from in-depth interviews with key informants, using a purposive sampling method. Data analysis from the interviews using the information obtained from the interview into categories and using content analysis to determine proposals. Findings - The research results found that competitive advantage and firm performance was high. The hypothesis testing results show that only the age of the community enterprise has an effect on the image of the community enterprise with the statistical significance of 0.05. All 3 independent variables composed of cost leadership, differentiation, and market focus had an influence on firm performance, by standardized coefficients (�) was .398, .426, .654 respectively. Novelty - The proposals from this research include the establishment of newly geminated parboiled rice community enterprises to accelerate the creation of the organization image to be known and accepted by consumers. Further, community enterprises should focus on developing a competitive advantage that comes from a market focus strategy. This will have a positive impact on firm performance.Type of Paper - Empirical.

Suggested Citation

  • Pattama Suriyakul Na Ayudhya, 2021. "Enhancing the Competitive Advantage of the Germinated Parboiled Rice," GATR Journals gjbssr593, Global Academy of Training and Research (GATR) Enterprise.
  • Handle: RePEc:gtr:gatrjs:gjbssr593
    DOI: https://doi.org/10.35609/gjbssr.2021.9.2(5)
    as

    Download full text from publisher

    File URL: http://gatrenterprise.com/GATRJournals/GJBSSR/pdf_files/GJBSSRVol9(2)2021/5.Watcharapong%20Intarawong.pdf
    Download Restriction: http://gatrenterprise.com/GATRJournals/online_submission.html

    File URL: https://libkey.io/https://doi.org/10.35609/gjbssr.2021.9.2(5)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Xhavit Islami & Naim Mustafa & Marija Topuzovska Latkovikj, 2020. "Linking Porter’s generic strategies to firm performance," Future Business Journal, Springer, vol. 6(1), pages 1-15, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ismail Abukar Omar & Kibe Lucy Wairimu, 2022. "Analysis of Differentiation Strategy on Growth of Small and Medium Enterprises in Yagshid District Mogadishu Somalia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(6), pages 96-99, June.
    2. Jane Wandia Wanjogo & Stephen Makau Muathe, 2022. "Gaining competitive advantage through generic strategies in medical training colleges in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(2), pages 29-41, March.
    3. Wanjiku Joseph Thukia, 2022. "Differentiation strategies and tourism performance interplay," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(10), pages 13-23, December.
    4. Abbas, Jaffar & Balsalobre-Lorente, Daniel & Amjid, Muhammad Asif & Al-Sulaiti, Khalid & Al-Sulaiti, Ibrahim & Aldereai, Osama, 2024. "Financial innovation and digitalization promote business growth: The interplay of green technology innovation, product market competition and firm performance," Innovation and Green Development, Elsevier, vol. 3(1).
    5. Arshinder Singh Chawla & Neha Gahlawat & Sandeep Kumar & Subhash C. Kundu & Homesh Kundu, 2023. "Strategic HRM and Firm Performance: Mediating Role of Knowledge Management Capacity and Innovation Performance," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(1), pages 98-117, February.
    6. Marc Dressler, 2023. "Generic strategic profiling of entrepreneurial SMEs – environmentalism as hygiene factor," International Entrepreneurship and Management Journal, Springer, vol. 19(1), pages 121-150, March.
    7. Sehrish Atif, 2023. "Mapping circular economy principles and servitisation approach in business model canvas: an integrated literature review," Future Business Journal, Springer, vol. 9(1), pages 1-21, December.
    8. Julen Castillo‐Apraiz & Jesus Matey, 2020. "Customizing competitive strategy to entry timing: Implications for firm performance in the pharmaceutical industry," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(6), pages 976-985, September.
    9. Jing Wang & Zeyu Xing & Rui Zhang, 2023. "AI technology application and employee responsibility," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-17, December.
    10. Margarita Išoraitė & Irena Alperytė, 2022. "How Blue Ocean Strategy helps innovate social inclusion," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(2), pages 239-254, December.
    11. Mohamed ID BAHA & Mohamed Eddani, 2024. "Impact des Technologies Numériques sur la performance des Petites et Moyennes Entreprises marocaines : cas des entreprises de la région « Souss Massa »," Post-Print hal-04563306, HAL.

    More about this item

    Keywords

    Geminated Parboiled Rice; Community Enterprise; Competitive Advantage; Firm Performance;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gtr:gatrjs:gjbssr593. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Prof. Dr. Abd Rahim Mohamad (email available below). General contact details of provider: http://gatrenterprise.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.