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The supermarket revolution in developing countries: Policies for "competitiveness with inclusiveness"

Author

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  • Reardon, Thomas
  • Gulati, Ashok

Abstract

"A “supermarket revolution” has been underway in developing countries since the early 1990s. Supermarkets (here referring to all modern retail, which includes chain stores of various formats such as supermarkets, hypermarkets, and convenience and neighborhood stores) have now gone well beyond the initial upper- and middle-class clientele in many countries to reach the mass market. Within the food system, the effects of this trend touch not only traditional retailers, but also the wholesale, processing, and farm sectors. The supermarket revolution is a “two-edged sword.” On the one hand, it can lower food prices for consumers and create opportunities for farmers and processors to gain access to quality-differentiated food markets and raise incomes. On the other hand, it can create challenges for small retailers, farmers, and processors who are not equipped to meet the new competition and requirements from supermarkets. Developing-country governments can put in place a number of policies to help both traditional retailers and small farmers pursue “competitiveness with inclusiveness” in the era of the supermarket revolution. Some countries are already taking such steps, and their experiences offer lessons for others." from Author's text

Suggested Citation

  • Reardon, Thomas & Gulati, Ashok, 2008. "The supermarket revolution in developing countries: Policies for "competitiveness with inclusiveness"," Policy briefs 2, International Food Policy Research Institute (IFPRI).
    • Handle: RePEc:fpr:polbrf:2
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    File URL: https://www.ifpri.org/cdmref/p15738coll2/id/10353/filename/10354.pdf
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    Citations

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    Cited by:

    1. Barry DESKER & Mely CABALLERO-ANTHONY & Paul TENG, 2013. "Thouhgt/Issues Paper on ASEAN Food Security: Towards a more Comprehensive Framework," Working Papers DP-2013-20, Economic Research Institute for ASEAN and East Asia (ERIA).
    2. Etornam Kosi Anku & Gerald Kojo Ahorbo, 2017. "Conflict between Supermarkets and Wet-Markets in Ghana: Early Warning Signals and Preventive Policy Recommendations," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(10), pages 1-17, October.
    3. Chamhuri, Norshamliza & Batt, Peter J., 2013. "Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 516-528.
    4. Schauder, Stephanie A., 2020. "The Effect of Sprawl Development on Grocery Store Location and Food Access," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304173, Agricultural and Applied Economics Association.
    5. Narayanan, Sudha, 2014. "Profits from participation in high value agriculture: Evidence of heterogeneous benefits in contract farming schemes in Southern India," Food Policy, Elsevier, vol. 44(C), pages 142-157.
    6. Prabhu Pingali & Mathew Abraham, 2022. "Food systems transformation in Asia – A brief economic history," Agricultural Economics, International Association of Agricultural Economists, vol. 53(6), pages 895-910, November.
    7. World Bank, 2011. "Trade Expansion through Market Connection : The Central Asian Markets of Kazakhstan, Kyrgyz Republic, and Tajikistan," World Bank Publications - Books, The World Bank Group, number 2333.
    8. Lixia Mei & Dan Shao, 2011. "Too Cheap Hurt Farmers, Too Expensive Hurt Customers: The Changing Impacts of Supermarkets on Chinese Agro-food Markets," Millennial Asia, , vol. 2(1), pages 43-64, January.
    9. Shuru Zhong & Mike Crang & Guojun Zeng, 2020. "Constructing freshness: the vitality of wet markets in urban China," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(1), pages 175-185, March.
    10. Glendenning, Claire J. & Babu, Suresh & Asenso-Okyere, Kwadwo, 2010. "Review of agricultural extension in India: Are farmers' information needs being met?," IFPRI discussion papers 1048, International Food Policy Research Institute (IFPRI).
    11. Dominika Milczarek-Andrzejewska, 2012. "Siła przetargowa gospodarstw rolnych w łańcuchach żywnościowych," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1-2, pages 135-153.
    12. Gorton, Matthew & Sauer, Johannes & Supatpongkul, Pajaree, 2011. "Wet Markets, Supermarkets and the "Big Middle" for Food Retailing in Developing Countries: Evidence from Thailand," World Development, Elsevier, vol. 39(9), pages 1624-1637, September.
    13. Andersson, Camilla I.M. & Kiria, Christine G. & Qaim, Matin & Rao, Elizaphan J.O., 2013. "Following up on smallholder farmers and supermarkets," GlobalFood Discussion Papers 158142, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    14. Md. Jahangir Alam, 2018. "Transformation of Retailing in Bangladesh: A Holistic Approach," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 8(2), pages 38-51, December.

    More about this item

    Keywords

    Supermarkets; Wholesalers; Modern retail; Small farmers; Traditional retail; Supply chains; Competitiveness; Inclusiveness;
    All these keywords.

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