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Do investors mistake a good company for a good investment?

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  • Peter Antunovich
  • David S. Laster

Abstract

Do investors confuse the quality of a firm with its attractiveness as an investment? If so, shares of well-run companies will be bid up too high and subsequently earn negative abnormal returns. Our analysis of Fortune magazine?s annual survey of \\"America?s Most Admired Companies\\" for 1983-96 finds the opposite. A portfolio of the most admired decile of firms earns an abnormal return of 3.2 percent in the year after the survey is published and 8.3 percent over three years. The least admired decile of firms earns a negative abnormal return of 8.6 percent in the nine months through the end of the year, more than half of which is reversed in the first quarter of the following year. The magnitude of these abnormal returns and their persistence over five years suggest that well admired firms are not overpriced. The timing of returns to least admired firms provides evidence of window dressing.

Suggested Citation

  • Peter Antunovich & David S. Laster, 1999. "Do investors mistake a good company for a good investment?," Staff Reports 60, Federal Reserve Bank of New York.
    • Handle: RePEc:fip:fednsr:60
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    References listed on IDEAS

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    Cited by:

    1. Wang, David Han-Min & Yu, Tiffany Hui-Kuang & Chiang, Chia-Hsin, 2016. "Exploring the value relevance of corporate reputation: A fuzzy-set qualitative comparative analysis," Journal of Business Research, Elsevier, vol. 69(4), pages 1329-1332.
    2. Maheshwari H & Anup K. Samantaray & Jyoti Ranjan Jena, 2023. "Unravelling Behavioural Biases in Individual and Institutional Investors Investment Decision- making: Intersection of Bibliometric and Systematic Literature Review," South Asian Journal of Business and Management Cases, , vol. 12(3), pages 275-299, December.
    3. Peter Antunovich & David S. Laster & Scott Mitnick, 2000. "Are high-quality firms also high-quality investments?," Current Issues in Economics and Finance, Federal Reserve Bank of New York, vol. 6(Jan).

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