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Market share instability: an application of unit root tests to the cigarette industry

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  • Craig Gallet
  • John List

Abstract

This paper uses market share data to infer the nature of rivalry in the U.S. cigarette industry over the 1934-94 period. Unlike previous studies, which measure rivalry from various constructs of market share instability, we examine the time-series properties of market shares to determine whether or not rivalry is evident. Our empirical results imply that a majority of firm-level market shares are martingales, suggesting market shares have been unstable from 1934-94. This result leads us to conclude that rivalry in the cigarette industry has remained strong.

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  • Craig Gallet & John List, 2001. "Market share instability: an application of unit root tests to the cigarette industry," Natural Field Experiments 00514, The Field Experiments Website.
    • Handle: RePEc:feb:natura:00514
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    1. T. Parker Ballinger & Bradley T. Ewing & Mark A. Thompson, 2013. "Rivalry and the dynamic instability of venture capital investment shares," Applied Economics Letters, Taylor & Francis Journals, vol. 20(12), pages 1150-1154, August.
    2. Lyócsa, Štefan & Výrost, Tomáš & Baumöhl, Eduard, 2011. "Unit-root and stationarity testing with empirical application on industrial production of CEE-4 countries," MPRA Paper 29648, University Library of Munich, Germany.
    3. Marcelo Resende & Marcos Lima, 2005. "Market share instability in Brazilian industry: a dynamic panel data analysis," Applied Economics, Taylor & Francis Journals, vol. 37(6), pages 713-718.
    4. Chu, Hsiao-Ping & Yeh, Ming-Liang & Sher, Peter J. & Chiu, Yi-Chia, 2007. "Will the leading firm continue to dominate the market in the Taiwan notebook industry?," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 383(2), pages 473-479.
    5. Caterina Giannetti, 2015. "Unit roots and the dynamics of market shares: an analysis using an Italian banking micro-panel," Empirical Economics, Springer, vol. 48(2), pages 537-555, March.
    6. Joseph Hickey, 2023. "Simple model of market share dynamics based on clients' firm-switching decisions," Papers 2304.08727, arXiv.org, revised Nov 2023.
    7. Vicente Esteve & Francisco Requena, 2006. "A Cointegration Analysis of Car Advertising and Sales Data in the Presence of Structural Change," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 13(1), pages 111-128.

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