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Factors Influencing Outcome Expectations and Self-Efficacy in Driving Internet Use in Rural India

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  • Rekha Jain

Abstract

This study uses the theory of social capital and social cognition to understand the drivers of Internet use from the perspective of outcome expectations and self-efficacy. The primary research question is: How do the outcome expectations and self-efficacy drive Internet use and what factors influence it? This study is based on a survey in two rural areas (Ranchi, Jharkhand, India) and (Guna, Madhaya Pradesh, India). In order to understand the Internet adoption and usage profile and the pathways through which the users interact with social networks, and exploit economic opportunities, and strengthen their knowledge, this study has conducted a survey covering primary users in approximately 10 villages in Guna, Madhya Pradesh and Ranchi, Jharkhand. [W.P. No. 2016-03-62]

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  • Rekha Jain, 2016. "Factors Influencing Outcome Expectations and Self-Efficacy in Driving Internet Use in Rural India," Working Papers id:10958, eSocialSciences.
    • Handle: RePEc:ess:wpaper:id:10958
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    References listed on IDEAS

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    1. Goolsbee, Austan & Klenow, Peter J, 2002. "Evidence on Learning and Network Externalities in the Diffusion of Home Computers," Journal of Law and Economics, University of Chicago Press, vol. 45(2), pages 317-343, October.
    2. Michael Demoussis & Nicholas Giannakopoulos, 2006. "Facets of the digital divide in Europe: Determination and extent of internet use," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 15(3), pages 235-246.
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