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2010 EPRG Public Opinion Survey: Policy Preferences and Energy Saving Measures

Author

Listed:
  • Laura Platchkov

    (ESRC Electricity Policy Research Group University of Cambridge)

  • Michael G. Pollitt

    (ESRC Electricity Policy Research Group University of Cambridge)

  • David Reiner

    (ESRC Electricity Policy Research Group University of Cambridge)

  • Irina Shaorshadze

    (ESRC Electricity Policy Research Group University of Cambridge)

Abstract

This paper presents results of the 2010 Electricity Policy Research Group (EPRG) public opinion survey. The survey examines the energy policy preferences and attitudes of the British public, the potential for consumer engagement and consumer acceptance of various energy demand response activities. Wherever possible, comparisons were made to EPRG public opinion surveys from 2006 and 2008. Since the global financial crisis of 2008, energy and environmental concerns have decreased in priority, and respondents are more sceptical about government interventions in electricity markets. The share of individuals reporting that they are experiencing serious hardship due to energy prices has gone down from the 2008 level. While roughly half of the respondents would agree to have detailed metered consumption information recorded by their energy providers, they are even more wary about making data available to other entities. Local ownership is a potential motivating factor for public support for local small-scale energy plants. Energy efficiency measures had higher uptake than in previous years, but the widespread measures are typically cheaper and easiest to implement. There is scope for shifting discretionary electricity load to off-peak hours through both Time-of-Use tariffs and smart appliances that require limited user intervention.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Laura Platchkov & Michael G. Pollitt & David Reiner & Irina Shaorshadze, 2011. "2010 EPRG Public Opinion Survey: Policy Preferences and Energy Saving Measures," Working Papers EPRG 1122, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
    • Handle: RePEc:enp:wpaper:eprg1122
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    References listed on IDEAS

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    Cited by:

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    3. Musiliu 0. Oseni & Michael G. Poilitt & David M. Retner & Laura-Lucia Richter & Kong Chyong, 2013. "2013 EPRG Public Opinion Survey: Smart Energy Survey — Attitudes and Behaviours," Cambridge Working Papers in Economics 1352, Faculty of Economics, University of Cambridge.

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    More about this item

    Keywords

    Public opinion survey; Electricity policy; Smart meters; Smart appliances; Community energy; Time-of-use tariffs; Supplier switching; Energy efficiency;
    All these keywords.

    JEL classification:

    • Q40 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - General
    • Q48 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Government Policy
    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources
    • L94 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Electric Utilities

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