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Learning with a purpose: the balancing acts of machine learning and individuals in the digital society

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  • Liberali, G.

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  • Liberali, G., 2018. "Learning with a purpose: the balancing acts of machine learning and individuals in the digital society," ERIM Inaugural Address Series Research in Management EIA-2018-074-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
    • Handle: RePEc:ems:euriar:107428
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    File URL: https://repub.eur.nl/pub/107428/EIA2018074MKT.pdf
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    References listed on IDEAS

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    1. John R. Hauser & Guilherme (Gui) Liberali & Glen L. Urban, 2014. "Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph," Management Science, INFORMS, vol. 60(6), pages 1594-1616, June.
    2. Glen L. Urban & Guilherme (Gui) Liberali & Erin MacDonald & Robert Bordley & John R. Hauser, 2014. "Morphing Banner Advertising," Marketing Science, INFORMS, vol. 33(1), pages 27-46, January.
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    More about this item

    Keywords

    e-commerce; informatiemaatschappij; adverteren; kunstmatige intelligentie; machine learning; multi-armed bandits; marketing science; online advertising; digital marketing; clinical trials;
    All these keywords.

    JEL classification:

    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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