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A marketing co-operative as a system of attributes

Author

Listed:
  • Bijman, W.J.J.
  • Hendrikse, G.W.J.
  • Veerman, C.P.

Abstract

Changes in the market conditions for fruit and vegetables have induced Dutch co-operative auctions to restructure their sales and marketing activities. Nine auctions merged into VTN and established the marketing organisation The Greenery International BV. VTN/The Greenery have encountered many problems in their first years of operation. Part of these problems can be explained by the lack of organisational coherence in the new co-operative enterprise. VTN/The Greenery is analysed from the perspective of a system of organisational attributes. While the old system is taken apart, a new, coherent system has not been fully established. Further restructuring may have to take place before the new system of attributes will be efficient.

Suggested Citation

  • Bijman, W.J.J. & Hendrikse, G.W.J. & Veerman, C.P., 2000. "A marketing co-operative as a system of attributes," ERIM Report Series Research in Management ERS-2000-10-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    • Handle: RePEc:ems:eureri:18
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Constantine Iliopoulos & Vladislav Valentinov, 2018. "Member Heterogeneity in Agricultural Cooperatives: A Systems-Theoretic Perspective," Sustainability, MDPI, vol. 10(4), pages 1-22, April.
    2. Xiangyu Wu & Yunlong Ding, 2018. "The Service Supply Effect of Cooperatives under Economic Transformation: A Demand-Supply Perspective," Sustainability, MDPI, vol. 10(9), pages 1-18, August.
    3. Hassan Danaee Fard & Mohammad Reza Noruzi, 2010. "A Short Study on Cooperative Sector in Iran. Challenges and Issues," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 3(3), pages 66-70, August.
    4. Bijman, W.J.J. & Hendrikse, G.W.J., 2003. "Co-operatives in chains: institutional restructuring in the Dutch fruit and vegetables industry," ERIM Report Series Research in Management ERS-2003-089-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    5. Iliopoulos, Constantine & Valentinov, Vladislav, 2018. "Member heterogeneity in agricultural cooperatives: A systems-theoretic perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 10(4), pages 1-22.
    6. Hendrikse, G.W.J. & Bijman, W.J.J., 2001. "On the Emergence of Growers' Associations," ERIM Report Series Research in Management ERS-2001-34-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

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    More about this item

    Keywords

    Co-operatives; Governance structure; Management; System analysis;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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