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A graphical shopping interface bases on product attributes

Author

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  • Kagie, M.
  • van Wezel, M.C.
  • Groenen, P.J.F.

Abstract

Most recommender systems present recommended products in lists to the user. By doing so, much information is lost about the mutual similarity between recommended products. We propose to represent the mutual similarities of the recommended products in a two dimensional space, where similar products are located close to each other and dissimilar products far apart. As a dissimilarity measure we use an adaptation of Gower's similarity coefficient based on the attributes of a product. Two recommender systems are developed that use this approach. The first, the graphical recommender system, uses a description given by the user in terms of product attributes of an ideal product. The second system, the graphical shopping interface, allows the user to navigate towards the product he wants. We show a prototype application of both systems to MP3-players.

Suggested Citation

  • Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2007. "A graphical shopping interface bases on product attributes," Econometric Institute Research Papers EI 2007-02, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    • Handle: RePEc:ems:eureir:8847
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    References listed on IDEAS

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    1. J. Kruskal, 1964. "Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis," Psychometrika, Springer;The Psychometric Society, vol. 29(1), pages 1-27, March.
    2. Chong Ju Choi & Carla C. J. M. Millar & Caroline Y. L. Wong, 2005. "Knowledge and the State," Palgrave Macmillan Books, in: Knowledge Entanglements, chapter 0, pages 19-38, Palgrave Macmillan.
    3. Jan Leeuw, 1988. "Convergence of the majorization method for multidimensional scaling," Journal of Classification, Springer;The Classification Society, vol. 5(2), pages 163-180, September.
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    1. Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009. "An Empirical Comparison of Dissimilarity Measures for Recommender Systems," ERIM Report Series Research in Management ERS-2009-023-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009. "Determination of Attribute Weights for Recommender Systems Based on Product Popularity," ERIM Report Series Research in Management ERS-2009-022-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    3. Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009. "Map Based Visualization of Product Catalogs," ERIM Report Series Research in Management ERS-2009-010-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

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