La segmentation ethnique en marketing : un outil de maintien de la domination sociale en France
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Deshpande, Rohit & Hoyer, Wayne D & Donthu, Naveen, 1986. "The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 214-220, September.
- Chuah, Swee-Hoon & Hoffmann, Robert & Ramasamy, Bala & Tan, Jonathan H.W., 2014. "Religion, ethnicity and cooperation: An experimental study," Journal of Economic Psychology, Elsevier, vol. 45(C), pages 33-43.
- Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Sondes Zouaghi, 2016. "Ethnic segmentation in marketing: a tool for social domination in France," Post-Print hal-01359110, HAL.
- Sondes Zouaghi, 2015. "La segmentation ethnique en marketing : un outil de maintien de la domination sociale en France," Working Papers hal-01359114, HAL.
- Peñaloza, Lisa, 2018. "Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future," Journal of Business Research, Elsevier, vol. 82(C), pages 273-280.
- Reed, Americus & Forehand, Mark R. & Puntoni, Stefano & Warlop, Luk, 2012. "Identity-based consumer behavior," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 310-321.
- Daniela Andreini & Diego Rinallo & Giuseppe Pedeliento & Mara Bergamaschi, 2017. "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope," Journal of Business Ethics, Springer, vol. 141(3), pages 529-550, March.
- Yi He & Qimei Chen & Dana L. Alden, 2016. "Time will tell: managing post-purchase changes in brand attitude," Journal of the Academy of Marketing Science, Springer, vol. 44(6), pages 791-805, November.
- Mikko Kurenlahti & Arto O. Salonen, 2018. "Rethinking Consumerism from the Perspective of Religion," Sustainability, MDPI, vol. 10(7), pages 1-18, July.
- Blocker, Christopher P. & Ruth, Julie A. & Sridharan, Srinivas & Beckwith, Colin & Ekici, Ahmet & Goudie-Hutton, Martina & Rosa, José Antonio & Saatcioglu, Bige & Talukdar, Debabrata & Trujillo, Carlo, 2013.
"Understanding poverty and promoting poverty alleviation through transformative consumer research,"
Journal of Business Research, Elsevier, vol. 66(8), pages 1195-1202.
- Bige Saatcioglu & Christopher P. Blocker & Julie A. Ruth & Srinivas Sridharan & Colin Beckwith & Ahmet Ekici & Martina Goudie-Hutton & José Antonio Rosa & Debabrata Talukdar & Carlos Trujillo & Rohit , 2013. "Understanding poverty and promoting poverty alleviation through transformative consumer research," Post-Print hal-00829062, HAL.
- Nicola Bellini & Cecilia Pasquinelli, 2016. "Urban brandscape as value ecosystem: The cultural destination strategy of fashion brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 5-16, February.
- Hoffmann, Lisa, 2022. "Cooperation in the name of God? Experimental evidence from Ghana and Tanzania," Journal of Economic Psychology, Elsevier, vol. 93(C).
- Heffner, Reid R., 2007. "Semiotics and Advanced Vehicles: What Hybrid Electric Vehicles (HEVs) Mean and Why it Matters to Consumers," Institute of Transportation Studies, Working Paper Series qt9mw1t4w3, Institute of Transportation Studies, UC Davis.
- Daniel Mihai Pantazi, 2020. "Is price the main motivation for buying general insurances in Romania? Comparative study 2014 – 2019," Journal of Financial Studies, Institute of Financial Studies, vol. 9(5), pages 147-162, November.
- Dhami, Sanjit & Wei, Mengxing & Mamidi, Pavan, 2024.
"Religious identity, trust, reciprocity, and prosociality: Theory and evidence,"
Journal of Development Economics, Elsevier, vol. 166(C).
- Sanjit Dhami & Mengxing Wei & Pavan Mamidi, 2022. "Religious Identity, Trust, Reciprocity, and Prosociality: Theory and Evidence," CESifo Working Paper Series 10147, CESifo.
- Licsandru, Tana Cristina & Cui, Charles Chi, 2018. "Subjective social inclusion: A conceptual critique for socially inclusive marketing," Journal of Business Research, Elsevier, vol. 82(C), pages 330-339.
- Karin Brondino-Pompeo, 2021. "Mapping spheres of exchange: a multidimensional approach to commoditization and singularization," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 81-95, June.
- Anwar Sadat Shimul, 2022. "Brand attachment: a review and future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 400-419, July.
- Cooper, Holly B. & Ewing, Michael T. & Campbell, Colin & Treen, Emily, 2023. "Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning," Business Horizons, Elsevier, vol. 66(3), pages 405-414.
- Werner, Katharina & Graf Lambsdorff, Johann, 2016. "Emotional numbing and lessons learned after a violent conflict - Experimental evidence from Ambon, Indonesia," Passauer Diskussionspapiere, Volkswirtschaftliche Reihe V-74-16, University of Passau, Faculty of Business and Economics.
- Alex Hiller & Tony Woodall, 2019. "Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption," Journal of Business Ethics, Springer, vol. 157(4), pages 893-912, July.
- Ahuvia, Aaron, 2008. "If money doesn't make us happy, why do we act as if it does?," Journal of Economic Psychology, Elsevier, vol. 29(4), pages 491-507, August.
More about this item
Keywords
ethnic marketing; segmentation; colonial; postcolonial; consumer culture theory; identity.;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2015-07-04 (Marketing)
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ema:worpap:2015-07. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stefania Marcassa The email address of this maintainer does not seem to be valid anymore. Please ask Stefania Marcassa to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/themafr.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.