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The role of perceived costs and perceived benefits in the relationship between personality and risk-related choices

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  • Soane, Emma
  • Dewberry, Chris
  • Narendran, Sunitha

Abstract

This paper considers how perceptions of costs and benefits can influence the association between personality and risky choice behaviour. We assessed perceptions and behaviours in six domains (ethical; investment; gambling; health and safety; recreational; social) using the DOSPERT and measured personality using the NEO PI-R. Results from structural equation modelling showed that personality had a direct effect on risky choice behaviour in four domains (social, ethical, gambling and recreational risk-taking). In addition, perceived costs and benefits mediated the relations between personality and risk-taking in the five domains (social, ethical, gambling, recreational and investment risk-taking). Evidence for a mechanism that integrates both direct and indirect effects of personality on behaviour is discussed.

Suggested Citation

  • Soane, Emma & Dewberry, Chris & Narendran, Sunitha, 2010. "The role of perceived costs and perceived benefits in the relationship between personality and risk-related choices," LSE Research Online Documents on Economics 28353, London School of Economics and Political Science, LSE Library.
    • Handle: RePEc:ehl:lserod:28353
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    Cited by:

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    2. Tao Ye & Yangbin Liu & Jiwei Wang & Ming Wang & Peijun Shi, 2017. "Farmers’ crop insurance perception and participation decisions: empirical evidence from Hunan, China," Journal of Risk Research, Taylor & Francis Journals, vol. 20(5), pages 664-677, May.
    3. Sophie A. Rocks & Iljana Schubert & Emma Soane & Edgar Black & Rachel Muckle & Judith Petts & George Prpich & Simon J. Pollard, 2017. "Engaging with Comparative Risk Appraisals: Public Views on Policy Priorities for Environmental Risk Governance," Risk Analysis, John Wiley & Sons, vol. 37(9), pages 1683-1692, September.
    4. Di Wang & Frank McGroarty, 2022. "Does perfectionism influence individual financial risk tolerance and financial well-being? Evidence from an online survey data from the US," SN Business & Economics, Springer, vol. 2(11), pages 1-32, November.
    5. Rupali Misra & Sumita Srivastava & D. K. Banwet, 2019. "Are type B investors efficacious? Exploring role of personality in ambidextrous investment decision-making," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(1), pages 27-34, March.
    6. Canina, Linda & Carvell, Steven A. & Ma, Qingzhong & Ukhov, Andrey D., 2013. "Business cycle and asset valuation in the gaming industry," Journal of Business Research, Elsevier, vol. 66(9), pages 1689-1695.
    7. Blaufus, Kay & Zinowsky, Tim, 2013. "Investigating the determinants of experts' tax aggressiveness: Experience and personality traits," arqus Discussion Papers in Quantitative Tax Research 151, arqus - Arbeitskreis Quantitative Steuerlehre.
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    9. Yogita Singh & Mohd. Adil & S. M. Imamul Haque, 2023. "Personality traits and behaviour biases: the moderating role of risk-tolerance," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(4), pages 3549-3573, August.
    10. Heena Thanki & Sweety Shah & Vrajlal Sapovadia & Ankit D. Oza & Dumitru Doru Burduhos-Nergis, 2022. "Role of Gender in Predicting Determinant of Financial Risk Tolerance," Sustainability, MDPI, vol. 14(17), pages 1-13, August.
    11. Yiyun Shou & Joel Olney, 2020. "Assessing a domain-specific risk-taking construct: A meta-analysis of reliability of the DOSPERT scale," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 15(1), pages 112-134, January.
    12. Dung Phuong Hoang and Thong Huy Vu, 2020. "Debit Card Usage as a Rational Choice: The Moderating Effect of Cash Habit," Journal of Economic Development, Chung-Ang Unviersity, Department of Economics, vol. 45(1), pages 159-183, March.

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    More about this item

    Keywords

    ISI; personality; NEO PI-R; risk; cost; benefit; decision-making;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • J50 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - General

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