Trading away wide brands for cheap brands
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More about this item
Keywords
brands; trade; manufacturing; heterogeneous firms; Thailand;All these keywords.
JEL classification:
- F10 - International Economics - - Trade - - - General
- F14 - International Economics - - Trade - - - Empirical Studies of Trade
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- N80 - Economic History - - Micro-Business History - - - General, International, or Comparative
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