Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales
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More about this item
Keywords
marketing strategy innovation; strategic shift; business model change; pivoting; international business coaching; virtual collaboration technology; Covid-19 and remote work; small firm growth; entrepreneurship; joint Growth Research Program; Marshall Institute;All these keywords.
JEL classification:
- J50 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - General
NEP fields
This paper has been announced in the following NEP Reports:- NEP-BEC-2024-03-11 (Business Economics)
- NEP-CSE-2024-03-11 (Economics of Strategic Management)
- NEP-EXP-2024-03-11 (Experimental Economics)
- NEP-SBM-2024-03-11 (Small Business Management)
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