Anforderungen an Marketing- und marketingnahe Kommunikationsberufe in der deutschsprachigen Fachliteratur: Eine explorative Literaturanalyse
[Requirements for Marketing and Marketing-related Communication Professions in the German-language Literature: An Exploratory Literature Analysis]
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References listed on IDEAS
- Khabyuk, Olexiy, "undated". "Marketingausbildung im Zeichen der Arbeitsmarktfähigkeit und Digitalisierung: Diskussion der Anforderungen an Marketing-Curricula in den angelsächsischen wissenschaftlichen Veröffentlichungen der letz," Duesseldorf Working Papers in Applied Management and Economics 50, Duesseldorf University of Applied Sciences.
- Arnold, Daniel & Arntz, Melanie & Gregory, Terry & Steffes, Susanne & Zierahn, Ulrich, 2016. "Herausforderungen der Digitalisierung für die Zukunft der Arbeitswelt," ZEW policy briefs 8/2016, ZEW - Leibniz Centre for European Economic Research.
- Nico Lumma & Stefan Rippler & Branko Woischwill, 2015. "Berufsziel Social Media," Springer Books, Springer, edition 2, number 978-3-658-06673-4, March.
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Cited by:
- Khabyuk, Olexiy & Michels, Marvin & Rüdiger, Stefan & Wassiljew, Domenic, "undated". "Wer bist du, Online-Marketing-Manager/in? Ergebnisse einer Stelleninhaberbefragung und einer Stellenanzeigenanalyse [Who Are You, Online Marketing Manager? Results of a Jobholder Survey and a Job A," Duesseldorf Working Papers in Applied Management and Economics 51, Duesseldorf University of Applied Sciences.
- Khabyuk, Olexiy, "undated". "Die Berufsbilder der "Social Media Manager" und "Mediaplaner": Nachwuchswissenschaftliche Impulse [The Job Profiles of the "Social Media Manager" and "Media Plann," Duesseldorf Working Papers in Applied Management and Economics 54, Duesseldorf University of Applied Sciences.
- Khabyuk, Olexiy, "undated". "Marketingausbildung im Zeichen der Arbeitsmarktfähigkeit und Digitalisierung: Diskussion der Anforderungen an Marketing-Curricula in den angelsächsischen wissenschaftlichen Veröffentlichungen der letz," Duesseldorf Working Papers in Applied Management and Economics 50, Duesseldorf University of Applied Sciences.
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Keywords
Arbeitsanforderung; Berufsbilder; Digitalisierung; Marketing; Online Marketing Manager; digitization; employer requirements; job profiles;All these keywords.
JEL classification:
- M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-GER-2019-04-15 (German Papers)
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