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Can Customer Satisfaction Decrease Price Sensitivity in Business-to-Business Markets?

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  • Stock, Ruth

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  • Stock, Ruth, 2005. "Can Customer Satisfaction Decrease Price Sensitivity in Business-to-Business Markets?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 60480, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:60480
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/60480/
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    Cited by:

    1. Swapan Kumar Saha & Guijun Zhuang & Sihan Li, 2020. "Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh," Sustainability, MDPI, vol. 12(3), pages 1-22, February.
    2. Mohamed Sobhy Temerak, 2016. "Examining the impact of the attractiveness of alternatives on customers’ perceptions of price tolerance: Moderation and mediation analyses," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(4), pages 284-297, December.
    3. Vadivelu Thusyanthy & Vadivelu Tharanikaran, 2017. "Antecedents and Outcomes of Customer Satisfaction: A Comprehensive Review," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(4), pages 144-144, March.
    4. Jung-Sup Bae & Weisheng Chiu & Sang-Back Nam, 2021. "Sport Fans’ Price Sensitivity Based on Loyalty Levels: A Case of Korean Professional Baseball League," Sustainability, MDPI, vol. 13(6), pages 1-13, March.
    5. Nazneen Carrim Jackaria, 2016. "The Influence of Religion on Grocery Shoppers� Behavioural Intentions in Mauritius Supermarkets," GATR Journals gjbssr447, Global Academy of Training and Research (GATR) Enterprise.
    6. Torsten J. Gerpott & Ilaha Mahmudova, 2010. "Determinants of price mark‐up tolerance for green electricity – lessons for environmental marketing strategies from a study of residential electricity customers in Germany," Business Strategy and the Environment, Wiley Blackwell, vol. 19(5), pages 304-318, July.
    7. Natarajan, Thamaraiselvan & Balasubramanian, Senthil Arasu & Kasilingam, Dharun Lingam, 2017. "Understanding the intention to use mobile shopping applications and its influence on price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 8-22.
    8. Homburg, Christian & Allmann, Jan & Klarmann, Martin, 2014. "Internal and external price search in industrial buying: The moderating role of customer satisfaction," Journal of Business Research, Elsevier, vol. 67(8), pages 1581-1588.
    9. Low, Wen-Shinn & Lee, Jeng-Da & Cheng, Soo-May, 2013. "The link between customer satisfaction and price sensitivity: An investigation of retailing industry in Taiwan," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 1-10.

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