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Ecotecnología en las viviendas Mexicanas: El Programa Hipoteca Verde y sus implicaciones en la rentabilidad de las empresas inmobiliarias

Author

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  • Víctor Manuel Castillo Girón
  • Manuel Machuca Martínez
  • Suhey Ayala Ramírez
  • David López Jimenez

Abstract

El programa Hipoteca Verde (HV), del Instituto del Fondo Nacional de la Vivienda para los Trabajadores (Infonavit) de México, es un crédito adicional obligatorio –desde 2011– que busca la instalación de ecotecnologías en las viviendas. Sus principales resultados son favorables en los rubros de créditos colocados, ahorros obtenidos, satisfacción del cliente y reconocimiento nacional e internacional. Sin embargo, no existe evidencia de su impacto sobre la rentabilidad de las empresas que participan como sus oferentes. Este trabajo, con base en la teoría microeconómica y estudios que relacionan la Responsabilidad Social Empresarial (RSE) y el desempeno financiero, analiza dicho impacto sobre una muestra determinística de seis empresas listadas en la Bolsa Mexicana de Valores (BMV). Los resultados obtenidos muestran que existe una relación negativa entre HV y las variables de rentabilidad (RUN, ROA y ROE), lo cual se explica debido a que, teóricamente, la HV se comporta del mismo modo que lo hace un impuesto al comprador en el mercado de la vivienda.

Suggested Citation

  • Víctor Manuel Castillo Girón & Manuel Machuca Martínez & Suhey Ayala Ramírez & David López Jimenez, 2015. "Ecotecnología en las viviendas Mexicanas: El Programa Hipoteca Verde y sus implicaciones en la rentabilidad de las empresas inmobiliarias," Revista de Economía del Caribe 14783, Universidad del Norte.
    • Handle: RePEc:col:000382:014783
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    File URL: http://rcientificas.uninorte.edu.co/index.php/economia/article/view/7172/8121
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    References listed on IDEAS

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    1. Chrisna Du Plessis, 2007. "A strategic framework for sustainable construction in developing countries," Construction Management and Economics, Taylor & Francis Journals, vol. 25(1), pages 67-76.
    2. Alonso-Almeida María del Mar & Rodríguez García Martha del Pilar & Cortez Alejandro Klender Aimer & Abreu Quintero José Luis, 2012. "La responsabilidad social corporativa y el desempeño financiero: un análisis en empresas mexicanas que cotizan en la bolsa," Contaduría y Administración, Accounting and Management, vol. 57(1), pages 53-77, enero-mar.
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    More about this item

    Keywords

    Hipoteca Verde; Desarrollo Sustentable; Responsabilidad Social Empresarial (RSE); Impuesto al Comprador; Rentabilidad.;
    All these keywords.

    JEL classification:

    • E2 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment
    • K0 - Law and Economics - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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