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Magazine Subscription and Intertemporal Discounting: Some Further Evidence

Author

Listed:
  • Marcelo Resende
  • Eduardo Ferioli

Abstract

The paper’s objective is to assess price discrimination in magazine subscriptions in the Brazilian market. Oster and Scott-Morton (2005) had advanced a price discrimination mechanism in which the ratio between subscription and newsstand prices would be positively associated to the extent that a magazine provides long-term benefits. The present conservative application, in a market where subscription is much less widespread, does not provide support for that form of price discrimination after controlling for different characteristics of the magazines in the econometric analysis. Nevertheless, an exploratory analysis based on principal components suggests that a multidimensional price discrimination mechanism that is composed of price and advertising discounts may be occurring.

Suggested Citation

  • Marcelo Resende & Eduardo Ferioli, 2014. "Magazine Subscription and Intertemporal Discounting: Some Further Evidence," CESifo Working Paper Series 5070, CESifo.
    • Handle: RePEc:ces:ceswps:_5070
    as

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    References listed on IDEAS

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    Cited by:

    1. Charles Angelucci & Julia Cagé, 2019. "Newspapers in Times of Low Advertising Revenues," American Economic Journal: Microeconomics, American Economic Association, vol. 11(3), pages 319-364, August.

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    More about this item

    Keywords

    magazine subscription; intertemporal discounting; price discrimination;
    All these keywords.

    JEL classification:

    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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