Who are the people in my neighborhood? The �contextual fallacy� of measuring individual context with census geographies

Scholars deploy census-based measures of neighborhood context throughout the social sciences and epidemiology. Decades of research confirm that variation in how individuals are aggregated into geographic units to create variables that control for social, economic or political contexts can dramatically alter analyses. While most researchers are aware of the problem, they have lacked the tools to determine its magnitude in the literature and in their own projects. By using confidential access to the complete 2010 U.S. Decennial Census, we are able to construct�for all persons in the US�individual-specific contexts, which we group according to the Census-assigned block, block group, and tract. We compare these individual-specific measures to the published statistics at each scale, and we then determine the magnitude of variation in context for an individual with respect to the published measures using a simple statistic, the standard deviation of individual context (SDIC). For three key measures (percent Black, percent Hispanic, and Entropy�a measure of ethno-racial diversity), we find that block-level Census statistics frequently do not capture the actual context of individuals within them. More problematic, we uncover systematic spatial patterns in the contextual variables at all three scales. Finally, we show that within-unit variation is greater in some parts of the country than in others. We publish county-level estimates of the SDIC statistics that enable scholars to assess whether mis-specification in context variables is likely to alter analytic findings when measured at any of the three common Census units.