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Estratégia Militar e Gestão de Activos: Uma Visão Heurística

Author

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  • José Miguel Melo

    (Faculdade de Economia e Gestão, Universidade Católica Portuguesa - Porto)

Abstract

Com este trabalho pretende-se estabelecer um elo de ligação entre estratégia militar e gestão de activos financeiros. Esta relação é conceptual, utilizando os princípios da Bewegungskrieg: ofensiva, mobilidade, velocidade, surpresa e exploração. O trabalho apresenta-se assim: pensamento militar e o mundo empresarial; conceitos militares, utilizados e a sua análise; o mundo da gestão de activos; ofensiva, no qual é utilizada a Teoria da Reflexividade de George Soros; mobilidade e velocidade, onde é apresentada a percepção de tempo por parte dos investidores e como se poderá tirar partido; e por fim, surpresa e exploração, capítulo que apresenta os campos explorados pelo Behavioral Finance, com o intuito de interpretar as bases, nas quais poderá assentar, a tomada de decisões por parte dos investidores e as consequências destas. O resultado é a consistência da conexão dos temas, que apesar de aparentarem uma difícil ligação, a mesma afigura-se profícua. Esta é uma área em desenvolvimento inicial, e como tal tem potencial para futuras investigações.

Suggested Citation

  • José Miguel Melo, 2011. "Estratégia Militar e Gestão de Activos: Uma Visão Heurística," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
    • Handle: RePEc:cap:mpaper:012011
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    References listed on IDEAS

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