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Disclosing Multiple Product Attributes

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  • Monic Jiayin Sun

    (Department of Economics, Boston University)

Abstract

A product often has many attributes. The seller of the product may choose whether to disclose these attributes to consumers before their purchase. How do multiple attributes of the product jointly determine the seller’s disclosure incentives? I analyze this question by modeling a monopolist whose product is characterized by a vertical quality and a horizontal attribute. The monopolist does not always choose disclosure. When the product’s vertical quality is common knowledge, a monopolist with a higher vertical quality is less likely to disclose the horizontal attribute. When both vertical quality and the horizontal attribute of the product are known only to the monopolist, he is more likely to choose disclosure when the vertical quality is higher. Nevertheless, the monopolist may choose nondisclosure even when his product has the highest possible vertical quality. The results shed light on mandatory disclosure policies and the design of quality surveys.

Suggested Citation

  • Monic Jiayin Sun, 2007. "Disclosing Multiple Product Attributes," Boston University - Department of Economics - Working Papers Series WP2007-031, Boston University - Department of Economics.
    • Handle: RePEc:bos:wpaper:wp2007-031
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    1. John H. Cochrane, 1994. "Permanent and Transitory Components of GNP and Stock Prices," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 109(1), pages 241-265.
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