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Evolutionary Game Dynamics Applied to Strategic Adoption of Immersive Technologies in Cultural Heritage and Tourism

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  • Gioacchino Fazio
  • Stefano Fricano
  • Claudio Pirrone

Abstract

Immersive technologies such as Metaverse, AR, and VR are at a crossroads, with many actors pondering their adoption and potential sectors interested in integration. The cultural and tourism industries are particularly impacted, facing significant pressure to make decisions that could shape their future landscapes. Stakeholders' perceptions play a crucial role in this process, influencing the speed and extent of technology adoption. As immersive technologies promise to revolutionize experiences, stakeholders in these fields weigh the benefits and challenges of embracing such innovations. The current choices will likely determine the trajectory of cultural preservation and tourism enhancement, potentially transforming how we engage with history, art, and travel. Starting from a decomposition of stakeholders' perceptions into principal components using Q-methodology, this article employs an evolutionary game model to attempt to map possible scenarios and highlight potential decision-making trajectories. The proposed approach highlights how evolutionary dynamics lead to identifying a dominant long-term strategy that emerges from the complex system of coexistence among various stakeholders.

Suggested Citation

  • Gioacchino Fazio & Stefano Fricano & Claudio Pirrone, 2024. "Evolutionary Game Dynamics Applied to Strategic Adoption of Immersive Technologies in Cultural Heritage and Tourism," Papers 2409.06720, arXiv.org.
    • Handle: RePEc:arx:papers:2409.06720
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    References listed on IDEAS

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    1. Binmore, Ken, 2007. "Game Theory: A Very Short Introduction," OUP Catalogue, Oxford University Press, number 9780199218462.
    2. Sang-Gun Lee & Silvana Trimi & Won Byun & Mincheol Kang, 2011. "Innovation and imitation effects in Metaverse service adoption," Service Business, Springer;Pan-Pacific Business Association, vol. 5(2), pages 155-172, June.
    3. Katerina Volchek & Armin Brysch, 2023. "Metaverse and Tourism: From a New Niche to a Transformation," Springer Proceedings in Business and Economics, in: Berta Ferrer-Rosell & David Massimo & Katerina Berezina (ed.), Information and Communication Technologies in Tourism 2023, pages 300-311, Springer.
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