IDEAS home Printed from https://ideas.repec.org/a/spr/rvmgts/v19y2025i1d10.1007_s11846-024-00741-5.html
   My bibliography  Save this article

Evolution and trends of the metaverse in business and management: A bibliometric analysis

Author

Listed:
  • Juan Piñeiro-Chousa

    (Santiago de Compostela University)

  • M. Ángeles López-Cabarcos

    (Santiago de Compostela University)

  • Valentín VittoriRomero

    (Santiago de Compostela University)

  • Aurora Pérez-Pérez

    (Universidad Politécnica de Madrid)

Abstract

The Metaverse is an immersive digital environment that enables users, through avatars, to create worlds, objects, and interact with each other for various purposes. Furthermore, its significance in Business and Management is increasingly evident. The objective of this research is to examine the evolution, trends, and research approaches related to the Metaverse in the field of Business and Management. This study presents a comprehensive contextualization and bibliometric analysis of the existing literature in this area. In the contextualization phase, publications per year, citations received per year, most cited publications, and languages used in publications were examined. These analyses provided an overview of the temporal evolution of research, influential publications, and language diversity in the field of Business and Management. Subsequently, a bibliometric analysis was conducted using Co-citation, Bibliographic coupling, and Co-occurrence of author keywords. These analyses helped identify relationships between scientific works, thematic connections, and collaborations among researchers in the studied field. The use of the Web of Science database ensured the quality and comprehensiveness of the collected data, while the Vosviewer tool facilitated efficient visualization and analysis of the results. The findings of this study provide a detailed understanding of the research landscape in Business and Management, revealing key areas of focus, significant contributions, and existing collaboration networks. These insights can be valuable for researchers, professionals, and regulators in the field of Business and Management.

Suggested Citation

  • Juan Piñeiro-Chousa & M. Ángeles López-Cabarcos & Valentín VittoriRomero & Aurora Pérez-Pérez, 2025. "Evolution and trends of the metaverse in business and management: A bibliometric analysis," Review of Managerial Science, Springer, vol. 19(1), pages 197-222, January.
  • Handle: RePEc:spr:rvmgts:v:19:y:2025:i:1:d:10.1007_s11846-024-00741-5
    DOI: 10.1007/s11846-024-00741-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11846-024-00741-5
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s11846-024-00741-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Philipp C. Sauer & Stefan Seuring, 2023. "How to conduct systematic literature reviews in management research: a guide in 6 steps and 14 decisions," Review of Managerial Science, Springer, vol. 17(5), pages 1899-1933, July.
    2. Sang-Gun Lee & Silvana Trimi & Won Byun & Mincheol Kang, 2011. "Innovation and imitation effects in Metaverse service adoption," Service Business, Springer;Pan-Pacific Business Association, vol. 5(2), pages 155-172, June.
    3. Zhen Liu & Lingfeng Ren & Chang Xiao & Ke Zhang & Peter Demian, 2022. "Virtual Reality Aided Therapy towards Health 4.0: A Two-Decade Bibliometric Analysis," IJERPH, MDPI, vol. 19(3), pages 1-26, January.
    4. Jarneving, Bo, 2007. "Bibliographic coupling and its application to research-front and other core documents," Journal of Informetrics, Elsevier, vol. 1(4), pages 287-307.
    5. Piñeiro-Chousa, Juan & López-Cabarcos, M. Ángeles & Romero-Castro, Noelia María & Pérez-Pico, Ada María, 2020. "Innovation, entrepreneurship and knowledge in the business scientific field: Mapping the research front," Journal of Business Research, Elsevier, vol. 115(C), pages 475-485.
    6. Irene López-Navarro & Ana I. Moreno & Miguel Ángel Quintanilla & Jesús Rey-Rocha, 2015. "Why do I publish research articles in English instead of my own language? Differences in Spanish researchers’ motivations across scientific domains," Scientometrics, Springer;Akadémiai Kiadó, vol. 103(3), pages 939-976, June.
    7. Jinlu Shen & Xiangyu Zhou & Wei Wu & Liang Wang & Zhenying Chen, 2023. "Worldwide Overview and Country Differences in Metaverse Research: A Bibliometric Analysis," Sustainability, MDPI, vol. 15(4), pages 1-25, February.
    8. Aharon, David Y. & Demir, Ender & Siev, Smadar, 2022. "Real returns from unreal world? Market reaction to Metaverse disclosures," Research in International Business and Finance, Elsevier, vol. 63(C).
    9. Kevin W. Boyack & Richard Klavans, 2010. "Co‐citation analysis, bibliographic coupling, and direct citation: Which citation approach represents the research front most accurately?," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 61(12), pages 2389-2404, December.
    10. Adrián Kovács & Bart Looy & Bruno Cassiman, 2015. "Exploring the scope of open innovation: a bibliometric review of a decade of research," Scientometrics, Springer;Akadémiai Kiadó, vol. 104(3), pages 951-983, September.
    11. Hsin-Ning Su & Pei-Chun Lee, 2010. "Mapping knowledge structure by keyword co-occurrence: a first look at journal papers in Technology Foresight," Scientometrics, Springer;Akadémiai Kiadó, vol. 85(1), pages 65-79, October.
    12. Juan Zhang & Qi Yu & Fashan Zheng & Chao Long & Zuxun Lu & Zhiguang Duan, 2016. "Comparing keywords plus of WOS and author keywords: A case study of patient adherence research," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(4), pages 967-972, April.
    13. Henry Small, 1973. "Co‐citation in the scientific literature: A new measure of the relationship between two documents," Journal of the American Society for Information Science, Association for Information Science & Technology, vol. 24(4), pages 265-269, July.
    14. Ling-Li Li & Guohua Ding & Nan Feng & Ming-Huang Wang & Yuh-Shan Ho, 2009. "Global stem cell research trend: Bibliometric analysis as a tool for mapping of trends from 1991 to 2006," Scientometrics, Springer;Akadémiai Kiadó, vol. 80(1), pages 39-58, July.
    15. Kevin W. Boyack & Richard Klavans, 2010. "Co-citation analysis, bibliographic coupling, and direct citation: Which citation approach represents the research front most accurately?," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 61(12), pages 2389-2404, December.
    16. Sascha Kraus & Matthias Breier & Sonia Dasí-Rodríguez, 2020. "The art of crafting a systematic literature review in entrepreneurship research," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 1023-1042, September.
    17. Sascha Kraus & Matthias Breier & Weng Marc Lim & Marina Dabić & Satish Kumar & Dominik Kanbach & Debmalya Mukherjee & Vincenzo Corvello & Juan Piñeiro-Chousa & Eric Liguori & Daniel Palacios-Marqués &, 2022. "Literature reviews as independent studies: guidelines for academic practice," Review of Managerial Science, Springer, vol. 16(8), pages 2577-2595, November.
    18. Isaac Cheah & Anwar Sadat Shimul, 2023. "Marketing in the metaverse: Moving forward – What’s next?," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 33(1), pages 1-10, January.
    19. H. P. F. Peters & R. R. Braam & A. F. J. van Raan, 1995. "Cognitive resemblance and citation relations in chemical engineering publications," Journal of the American Society for Information Science, Association for Information Science & Technology, vol. 46(1), pages 9-21, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. García-Lillo, Francisco & Seva-Larrosa, Pedro & Sánchez-García, Eduardo, 2023. "What is going on in entrepreneurship research? A bibliometric and SNA analysis," Journal of Business Research, Elsevier, vol. 158(C).
    2. Samuel Ribeiro-Navarrete & Juan Piñeiro-Chousa & M. Ángeles López-Cabarcos & Daniel Palacios-Marqués, 2022. "Crowdlending: mapping the core literature and research frontiers," Review of Managerial Science, Springer, vol. 16(8), pages 2381-2411, November.
    3. Suominen, Arho & Peng, Haoshu & Ranaei, Samira, 2019. "Examining the dynamics of an emerging research network using the case of triboelectric nanogenerators," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 820-830.
    4. Igors Skute & Kasia Zalewska-Kurek & Isabella Hatak & Petra Weerd-Nederhof, 2019. "Mapping the field: a bibliometric analysis of the literature on university–industry collaborations," The Journal of Technology Transfer, Springer, vol. 44(3), pages 916-947, June.
    5. Cleomar Marcos Fabrizio & Fabíola Kaczam & Gilnei Luiz Moura & Luciana Santos Costa Vieira Silva & Wesley Vieira Silva & Claudimar Pereira Veiga, 2022. "Competitive advantage and dynamic capability in small and medium-sized enterprises: a systematic literature review and future research directions," Review of Managerial Science, Springer, vol. 16(3), pages 617-648, April.
    6. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    7. Shuo Xu & Liyuan Hao & Xin An & Hongshen Pang & Ting Li, 2020. "Review on emerging research topics with key-route main path analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 122(1), pages 607-624, January.
    8. Xu, Shuo & Hao, Liyuan & Yang, Guancan & Lu, Kun & An, Xin, 2021. "A topic models based framework for detecting and forecasting emerging technologies," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    9. Marco Galvagno & Vincenzo Pisano, 2021. "Building the genealogy of family business internationalization: a bibliometric mixed-method approach," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(1), pages 757-783, January.
    10. Mu-hsuan Huang & Chia-Pin Chang, 2015. "A comparative study on detecting research fronts in the organic light-emitting diode (OLED) field using bibliographic coupling and co-citation," Scientometrics, Springer;Akadémiai Kiadó, vol. 102(3), pages 2041-2057, March.
    11. Yang, Siluo & Wang, Feifei, 2015. "Visualizing information science: Author direct citation analysis in China and around the world," Journal of Informetrics, Elsevier, vol. 9(1), pages 208-225.
    12. Riad Shams, S.M. & Vrontis, Demetris & Chaudhuri, Ranjan & Chavan, Gitesh & Czinkota, Michael R., 2020. "Stakeholder engagement for innovation management and entrepreneurial development: A meta-analysis," Journal of Business Research, Elsevier, vol. 119(C), pages 67-86.
    13. Yun, Jinhyuk, 2022. "Generalization of bibliographic coupling and co-citation using the node split network," Journal of Informetrics, Elsevier, vol. 16(2).
    14. Ana Joana Fernandes & Joao J. Ferreira, 2022. "Entrepreneurial ecosystems and networks: a literature review and research agenda," Review of Managerial Science, Springer, vol. 16(1), pages 189-247, January.
    15. Friege, Jonas & Chappin, Emile, 2014. "Modelling decisions on energy-efficient renovations: A review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 39(C), pages 196-208.
    16. Rodolfo Modrigais Strauss Nunes & Susana Carla Farias Pereira, 2022. "Intellectual structure and trends in the humanitarian operations field," Annals of Operations Research, Springer, vol. 319(1), pages 1099-1157, December.
    17. Guan-Can Yang & Gang Li & Chun-Ya Li & Yun-Hua Zhao & Jing Zhang & Tong Liu & Dar-Zen Chen & Mu-Hsuan Huang, 2015. "Using the comprehensive patent citation network (CPC) to evaluate patent value," Scientometrics, Springer;Akadémiai Kiadó, vol. 105(3), pages 1319-1346, December.
    18. Serhat Burmaoglu & Ozcan Saritas, 2019. "An evolutionary analysis of the innovation policy domain: Is there a paradigm shift?," Scientometrics, Springer;Akadémiai Kiadó, vol. 118(3), pages 823-847, March.
    19. Rey-Long Liu, 2017. "A new bibliographic coupling measure with descriptive capability," Scientometrics, Springer;Akadémiai Kiadó, vol. 110(2), pages 915-935, February.
    20. Perez-Vega, Rodrigo & Hopkinson, Paul & Singhal, Aishwarya & Mariani, Marcello M., 2022. "From CRM to social CRM: A bibliometric review and research agenda for consumer research," Journal of Business Research, Elsevier, vol. 151(C), pages 1-16.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:rvmgts:v:19:y:2025:i:1:d:10.1007_s11846-024-00741-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.