IDEAS home Printed from https://ideas.repec.org/p/apl/wpaper/19-13.html
   My bibliography  Save this paper

Examining return visitation and the monetary value of participatory sport events: The role of attribute non-attendance

Author

Listed:
  • John C. Whitehead
  • Pamela Wicker

Abstract

The purposes of this study are to examine the effect of training satisfaction and weather on the intention to revisit a sport event and to assign a monetary value to these event attributes considering attribute non-attendance. It uses survey data from four sport events in the United States in 2017 and 2018. Respondents answered a series of hypothetical scenarios that randomly assign travel costs per mile and travel distances for the return visit along with weather forecasts and training satisfaction. Logit models estimated with and without attribute non-attendance reveal the extent of preference heterogeneity and respondent attention to trip attributes. The monetary value of training satisfaction and favorable weather is obtained by converting willingness-to-travel into willingness-to-pay estimates based on travel costs. The results indicate that attribute non-attendance is an issue in each data set and that willingness-to-pay for event attributes differs across event and time. Key Words: Intention to revisit; Monetary valuation; Sport event; Willingness-to-pay; Willingness-to-travel

Suggested Citation

  • John C. Whitehead & Pamela Wicker, 2019. "Examining return visitation and the monetary value of participatory sport events: The role of attribute non-attendance," Working Papers 19-13, Department of Economics, Appalachian State University.
    • Handle: RePEc:apl:wpaper:19-13
    as

    Download full text from publisher

    File URL: http://econ.appstate.edu/RePEc/pdf/wp1913.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Joel Maxcy & Pamela Wicker & Joachim Prinz, 2019. "Happiness as a Reward for Torture: Is Participation in a Long-Distance Triathlon a Rational Choice?," Journal of Sports Economics, , vol. 20(2), pages 177-197, February.
    2. Mohammed Alemu & Morten Mørkbak & Søren Olsen & Carsten Jensen, 2013. "Attending to the Reasons for Attribute Non-attendance in Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 54(3), pages 333-359, March.
    3. Lamont, Matthew & Kennelly, Millicent & Wilson, Erica, 2012. "Competing priorities as constraints in event travel careers," Tourism Management, Elsevier, vol. 33(5), pages 1068-1079.
    4. Magnus Söderberg, 2014. "Willingness to Pay for Nontraditional Attributes Among Participants of a Long-Distance Running Race," Journal of Sports Economics, , vol. 15(3), pages 285-302, June.
    5. John C. Whitehead & Melissa S. Weddell & Peter A. Groothuis, 2016. "Mitigating Hypothetical Bias In Stated Preference Data: Evidence From Sports Tourism," Economic Inquiry, Western Economic Association International, vol. 54(1), pages 605-611, January.
    6. Fredrik Carlsson & Mitesh Kataria & Elina Lampi, 2010. "Dealing with Ignored Attributes in Choice Experiments on Valuation of Sweden’s Environmental Quality Objectives," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 47(1), pages 65-89, September.
    7. Mark J. Koetse, 2017. "Effects of payment vehicle non-attendance in choice experiments on value estimates and the WTA–WTP disparity," Journal of Environmental Economics and Policy, Taylor & Francis Journals, vol. 6(3), pages 225-245, July.
    8. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    9. David Hensher & John Rose & William Greene, 2005. "The implications on willingness to pay of respondents ignoring specific attributes," Transportation, Springer, vol. 32(3), pages 203-222, May.
    10. David Hensher & John Rose & William Greene, 2012. "Inferring attribute non-attendance from stated choice data: implications for willingness to pay estimates and a warning for stated choice experiment design," Transportation, Springer, vol. 39(2), pages 235-245, March.
    11. Whitehead, John C. & Wicker, Pamela, 2018. "Estimating willingness to pay for a cycling event using a willingness to travel approach," Tourism Management, Elsevier, vol. 65(C), pages 160-169.
    12. Nguyen, Thanh Cong & Robinson, Jackie & Whitty, Jennifer A. & Kaneko, Shinji & Nguyen, The Chinh, 2015. "Attribute non-attendance in discrete choice experiments: A case study in a developing country," Economic Analysis and Policy, Elsevier, vol. 47(C), pages 22-33.
    13. Riccardo Scarpa & Raffaele Zanoli & Viola Bruschi & Simona Naspetti, 2013. "Inferred and Stated Attribute Non-attendance in Food Choice Experiments," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 95(1), pages 165-180.
    14. Catherine Heyes & Anthony Heyes, 1999. "Willingness to Pay Versus Willingness to Travel: Assessing the Recreational Benefits from Dartmoor National Park," Journal of Agricultural Economics, Wiley Blackwell, vol. 50(1), pages 124-139, January.
    15. Riccardo Scarpa & Timothy J. Gilbride & Danny Campbell & David A. Hensher, 2009. "Modelling attribute non-attendance in choice experiments for rural landscape valuation," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 36(2), pages 151-174, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gonçalves, Tânia & Pinto, Lígia M. Costa & Lourenço-Gomes, Lina, 2020. "Attribute non-attendance in wine choice: Contrasts between stated and inferred approaches," Economic Analysis and Policy, Elsevier, vol. 66(C), pages 262-275.
    2. Gonçalves, Tânia & Lourenço-Gomes, Lina & Pinto, Lígia M. Costa, 2020. "Dealing with ignored attributes through an inferred approach in wine choice experiments," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 87(C).
    3. Caputo, Vincenzina & Loo, Ellen J. Van & Scarpa, Riccardo & Nayga, Rodolfo M. Jr & Verbeke, Wim, 2014. "“Using Experiments to Address Attribute Non-attendance in Consumer Food Choices”," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 177173, Agricultural and Applied Economics Association.
    4. Logar, Ivana & Brouwer, Roy & Campbell, Danny, 2020. "Does attribute order influence attribute-information processing in discrete choice experiments?," Resource and Energy Economics, Elsevier, vol. 60(C).
    5. Gonçalves, Tânia & Lourenço-Gomes, Lina & Pinto, Lígia M. Costa, 2022. "The role of attribute non-attendance on consumer decision-making: Theoretical insights and empirical evidence," Economic Analysis and Policy, Elsevier, vol. 76(C), pages 788-805.
    6. Espinosa-Goded, María & Rodriguez-Entrena, Macario & Salazar-Ordóñez, Melania, 2021. "A straightforward diagnostic tool to identify attribute non-attendance in discrete choice experiments," Economic Analysis and Policy, Elsevier, vol. 71(C), pages 211-226.
    7. Glenk, Klaus & Meyerhoff, Jürgen & Akaichi, Faical & Martin-Ortega, Julia, 2019. "Revisiting cost vector effects in discrete choice experiments," Resource and Energy Economics, Elsevier, vol. 57(C), pages 135-155.
    8. Grammatikopoulou, Ioanna & Pouta, Eija & Artell, Janne, 2019. "Heterogeneity and attribute non-attendance in preferences for peatland conservation," Forest Policy and Economics, Elsevier, vol. 104(C), pages 45-55.
    9. Sandorf, Erlend Dancke & Crastes dit Sourd, Romain & Mahieu, Pierre-Alexandre, 2018. "The effect of attribute-alternative matrix displays on preferences and processing strategies," Journal of choice modelling, Elsevier, vol. 29(C), pages 113-132.
    10. Sandra Notaro & Maria De Salvo & Roberta Raffaelli, 2022. "Estimating Willingness to Pay for Alpine Pastures: A Discrete Choice Experiment Accounting for Attribute Non-Attendance," Sustainability, MDPI, vol. 14(7), pages 1-15, March.
    11. Jourdain, Damien & Lairez, Juliette & Striffler, Bruno & Lundhede, Thomas, 2022. "A choice experiment approach to evaluate maize farmers’ decision-making processes in Lao PDR," Journal of choice modelling, Elsevier, vol. 44(C).
    12. Tienhaara, Annika & Ahtiainen, Heini & Pouta, Eija, 2017. "Operationalization of ecosystem services for choice experiments: the effect of relevance in the valuation of agrienvironmental policies," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261433, European Association of Agricultural Economists.
    13. John C. Whitehead & Pamela Wicker, 2018. "Valuing Non-Market Benefits of Participatory Sport Events Using Willingness to Travel: Payment Card vs Random Selection with Mitigation of Hypothetical Bias," Working Papers 18-06, Department of Economics, Appalachian State University.
    14. Meginnis, Keila & Campbell, Danny, 2017. "Students’ preferences for attributes of postgraduate economics modules: Evidence from a multi-profile best-worst scaling survey," International Review of Economics Education, Elsevier, vol. 24(C), pages 18-27.
    15. Damien Jourdain & Juliette Lairez & Bruno Striffler & Thomas Lundhede, 2022. "A choice experiment approach to evaluate maize farmers’ decision-making processes in Lao PDR," Post-Print hal-03737618, HAL.
    16. Ortega, David L. & Ward, Patrick S. & Caputo, Vincenzina, 2019. "Evaluating producer preferences and information processing strategies for drought risk management tools in Bangladesh," World Development Perspectives, Elsevier, vol. 15(C), pages 1-1.
    17. Marit E. Kragt, 2013. "Stated and Inferred Attribute Attendance Models: A Comparison with Environmental Choice Experiments," Journal of Agricultural Economics, Wiley Blackwell, vol. 64(3), pages 719-736, September.
    18. Caputo, Vincenzina & Nayga, M. Rodolfo Jr. & Sacchi, Giovanna & Scarpa, Riccardo, 2016. "Attribute non-attendance or attribute-level non-attendance? A choice experiment application on extra virgin olive oil," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236035, Agricultural and Applied Economics Association.
    19. Jane L. Harrison & Alexandra Naumenko & John C. Whitehead, 2018. "Citizen Preferences for Ecosystem-based Fisheries Management: The Case of Atlantic Menhaden," Working Papers 18-10, Department of Economics, Appalachian State University.
    20. Mohammed Alemu & Morten Mørkbak & Søren Olsen & Carsten Jensen, 2013. "Attending to the Reasons for Attribute Non-attendance in Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 54(3), pages 333-359, March.

    More about this item

    Keywords

    intention to revisit; monetary valuation; sport event; willingness-to-pay; willingness-to-travel;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:apl:wpaper:19-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: O. Ashton Morgan (email available below). General contact details of provider: https://edirc.repec.org/data/deappus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.