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Organic food products: An analysis of factors affecting the buying behaviour

Author

Listed:
  • Gagandeep Kaur

    (Assistant professor, Management, Ludhiana College of Engineering and Technology, Katani Kalan, Ludhiana, India)

  • Monika Rana

    (Research Scholar (SRF), Punjabi University, Patiala, India)

Abstract

Consumer behavior being one of the most challenging areas in marketing focuses on the purchasing, consuming and using products and services. Consumer Behavior is largely impacted by social, psychological, cultural and personal factors. In the recent years the trend towards the consumption of organic foods has grown largely. Organic Foods have been long considered to be more nutritious, health and ecologically sound compared to ordinary foods. Although, Organic Foods come for a price which is expensive than any other conventional foods, people are ready to pay the extra amount. The study aims to analyze the factors that influence that buying behavior of a consumer when s/he purchases an organic food product. This study uses independent t-test, ANOVA techniques to confirm the results from the data that has been collected. According to this study, price, subjective norms, and understanding of health issues are some of the elements that have a significant impact on how consumers feel abo4ut buying organic food. Other than the confirmed factors ‘availability’ is another factor that affects the consumer attitude. One can infer from the obtained results that these factors not only influence buyers point of view towards the organic food but it also influences the buying behavior of the consumer. Additionally, age, education, and income are some of the key elements that affect real purchasing behaviour. This research also help to better understand how consumers feel about the organic food business as a whole and their purchasing habits and intentions. The findings of the study have their suggestions for the market's merchants, regulatory bodies, and organic food industry businesses. Towards the end, this research comes up with instructions and recommendations for marketers and merchants who work with organic goods and want to grow the organic food sector.

Suggested Citation

  • Gagandeep Kaur & Monika Rana, "undated". "Organic food products: An analysis of factors affecting the buying behaviour," Review of Socio - Economic Perspectives 202217, Reviewsep.
    • Handle: RePEc:aly:journl:202217
    DOI: https://doi.org/10.19275/RSEP138
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    References listed on IDEAS

    as
    1. I. Vermeir & W. Verbeke, 2004. "Sustainable Food Consumption: Exploring The Consumer Attitude – Behaviour Gap," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/268, Ghent University, Faculty of Economics and Business Administration.
    2. Reddy, B. Suresh, 2010. "Organic Farming: Status, Issues and Prospects – A Review," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 23(2), July.
    3. Gil, Jose Maria & Gracia, Azucena & Sanchez Garcia, Mercedes, 2000. "Market Segmentation And Willingness To Pay For Organic Products In Spain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-20.
    4. Nancy L. Stokey, 1991. "Human Capital, Product Quality, and Growth," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 106(2), pages 587-616.
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    More about this item

    Keywords

    organic foods; consumer behavior; buying behavior; influence;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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