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How Much Do Fruits and Vegetables Cost?

Author

Listed:
  • Stewart, Hayden
  • Hyman, Jeffrey
  • Buzby, Jean C.
  • Frazao, Elizabeth
  • Carlson, Andrea

Abstract

Federal dietary guidance advises Americans to consume more vegetables and fruits because most Americans do not consume the recommended quantities or variety. Food prices, along with taste, convenience, income, and awareness of the link between diet and health, shape food choices. We used 2008 Nielsen Homescan data to estimate the average price at retail stores of a pound and an edible cup equivalent (or, for juices, a pint and an edible cup equivalent) of 153 commonly consumed fresh and processed fruits and vegetables. We found that average prices ranged from less than 20 cents per edible cup equivalent to more than $2 per edible cup equivalent. We also found that, in 2008, an adult on a 2,000- calorie diet could satisfy recommendations for vegetable and fruit consumption in the 2010 Dietary Guidelines for Americans (amounts and variety) at an average price of $2 to $2.50 per day, or approximately 50 cents per edible cup equivalent.

Suggested Citation

  • Stewart, Hayden & Hyman, Jeffrey & Buzby, Jean C. & Frazao, Elizabeth & Carlson, Andrea, 2011. "How Much Do Fruits and Vegetables Cost?," Economic Information Bulletin 101280, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersib:101280
    DOI: 10.22004/ag.econ.101280
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    Cited by:

    1. Yoon, Sungeun & McFadden, Brandon, 2018. "Demand Elasticity of Organic Fruits and Vegetables by Income," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266610, Southern Agricultural Economics Association.
    2. Carlson, Andrea & Dong, Diansheng & Lino, Mark, 2014. "Association between Total Diet Cost and Diet Quality Is Limited," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 39(1), pages 1-22, April.
    3. Carlson, Andrea & Frazao, Elizabeth, 2012. "Are Healthy Foods Really More Expensive? It Depends on How You Measure the Price," Economic Information Bulletin 142357, United States Department of Agriculture, Economic Research Service.
    4. Ferrier, Peyton M. & Zhen, Chen, 2017. "The Role of Income in Explaining the Shift from Preserved to Fresh Vegetable Purchases," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 42(3), September.
    5. Buzby, Jean C. & Hyman, Jeffrey, 2012. "Total and per capita value of food loss in the United States," Food Policy, Elsevier, vol. 37(5), pages 561-570.
    6. David M. Kern & Amy H. Auchincloss & Mark F. Stehr & Ana V. Diez Roux & Latetia V. Moore & Genevieve P. Kanter & Lucy F. Robinson, 2017. "Neighborhood Prices of Healthier and Unhealthier Foods and Associations with Diet Quality: Evidence from the Multi-Ethnic Study of Atherosclerosis," IJERPH, MDPI, vol. 14(11), pages 1-14, November.
    7. Buzby, Jean C. & Farah-Wells, Hodan & Hyman, Jeffrey, 2014. "The Estimated Amount, Value, and Calories of Postharvest Food Losses at the Retail and Consumer Levels in the United States," Economic Information Bulletin 164262, United States Department of Agriculture, Economic Research Service.
    8. Stewart, Hayden & Hyman, Jeffrey & Carlson, Andrea & Frazão, Elizabeth, 2016. "The Cost of Satisfying Fruit and Vegetable Recommendations in the Dietary Guidelines," Economic Brief 262110, United States Department of Agriculture, Economic Research Service.

    More about this item

    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

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