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Consumers' Knowledge and Use of Government Grades for Selected Food Items

Author

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  • Hutchinson, T. Q.

Abstract

In a national sample of households, interviews showed that consumers were unfamiliar with USDA grades for food. For the most part consumers evidenced little knowledge of Federal grades and significant confusion between the grades and inspection marks. The most frequent awareness score was zero. The study also indicates that many consumers believe all food items to be graded and frequently report buying Grade A when no such grade designation exists.

Suggested Citation

  • Hutchinson, T. Q., 1970. "Consumers' Knowledge and Use of Government Grades for Selected Food Items," Marketing Research Reports 313620, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313620
    DOI: 10.22004/ag.econ.313620
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    Citations

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    Cited by:

    1. Kauffman, Daniel, 1984. "An Evaluation of the Potential for a Market in Hog Contracts," Agricultural Economic Report Series 201342, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    2. Helmberger, Peter G. & Campbell, Gerald R. & Dobson, William D., 1981. "PART IV. Organization and Performance of Agricultural Markets," AAEA Monographs, Agricultural and Applied Economics Association, number 337229, january.
    3. Neilson C. Conklin & Gary Thompson, 1993. "Product quality in organic and conventional produce: Is there a difference?," Agribusiness, John Wiley & Sons, Ltd., vol. 9(3), pages 295-307.
    4. Jones, Eluned & Conklin, Neilson C., 1993. "Grades and Standards: Issues for the Twenty-first Century The Role of Grades and Standards in Moving from 'Traditional' To Consumer-Oriented Agri-Markets," Food and Agricultural Marketing Issues for the 21st Century - FAMC 1993 Conference 265928, Food and Agricultural Marketing Consortium (FAMC).

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