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Sales Responses To Recalls For Listeria Monocytogenes: Evidence From Branded Ready-To-Eat Meats

Author

Listed:
  • Thomsen, Michael R.
  • Shiptsova, Rimma
  • Hamm, Sandra J.

Abstract

Empirical models are used to measure sales losses experienced by frankfurter brands following a recall for a foodborne pathogen. Recalled brands experience a 22 to 27 percent sales decline after a recall. Brand recovery occurs within 4 to 5 months after a recall. Non-recalled brands do not experience sales losses.

Suggested Citation

  • Thomsen, Michael R. & Shiptsova, Rimma & Hamm, Sandra J., 2004. "Sales Responses To Recalls For Listeria Monocytogenes: Evidence From Branded Ready-To-Eat Meats," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34602, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeaft:34602
    DOI: 10.22004/ag.econ.34602
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    References listed on IDEAS

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