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Awareness, Recall And Advertising Effectiveness

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  • McEwen, William J.

Abstract

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Suggested Citation

  • McEwen, William J., 1985. "Awareness, Recall And Advertising Effectiveness," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279526, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr6385:279526
    DOI: 10.22004/ag.econ.279526
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    File URL: https://ageconsearch.umn.edu/record/279526/files/rrp-nec63-1985-0017.pdf
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    References listed on IDEAS

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    1. Robert J. Meyer, 1982. "A Descriptive Model of Consumer Information Search Behavior," Marketing Science, INFORMS, vol. 1(1), pages 93-121.
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    Cited by:

    1. Kesavan, T. & Jensen, H. H. & Johnson, S. R., 1987. "Advertising Information and Consumer Demand: The Case of Agricultural Commodity Promotion," 1987 Annual Meeting, August 2-5, East Lansing, Michigan 269901, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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    Keywords

    Marketing; Productivity Analysis;

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