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The Strategic Planning Process of Agricultural Marketers: A Case Study Approach

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  • Cuthbert, Ronald H.
  • Johnston, Thomas R.R.

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  • Cuthbert, Ronald H. & Johnston, Thomas R.R., 1997. "The Strategic Planning Process of Agricultural Marketers: A Case Study Approach," 11th Congress, University of Calgary, Canada, July 14-19, 1997 346426, International Farm Management Association.
    • Handle: RePEc:ags:ifma97:346426
    DOI: 10.22004/ag.econ.346426
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    References listed on IDEAS

    as
    1. Kenneth F. Harling, 1992. "A Test of the Applicability of Strategic Management to Farm Management," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 40(1), pages 129-139, March.
    2. Jeffrey C. Shuman & John A. Seeger, 1986. "The Theory and Practice of Strategic Management in Smaller Rapid Growth Firms," Entrepreneurship Theory and Practice, , vol. 11(1), pages 7-18, July.
    3. Giannis Karagiannis & W. Hartley Furtan, 1990. "Induced Innovation in Canadian Agriculture: 1926–87," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 38(1), pages 1-21, March.
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