IDEAS home Printed from https://ideas.repec.org/p/ags/ifma07/345434.html
   My bibliography  Save this paper

PR - Profitability Of Direct Marketing Farms In Less Favoured Areas (LFAs): Case Studies From Northumberland, England

Author

Listed:
  • Yagi, Hironori
  • Garrod, Guy

Abstract

Direct marketing by farmers is considered to be one of the most promising new areas of activity within a diversified rural economy and has received significant support in recent EU CAP reforms. It has yet to be revealed whether such activities can be profitable and sustainable over the long term, particularly in Less Favoured Areas (LFAs) where disadvantageous production conditions and a reduction in headage payments mean that livestock farmers face particularly stern challenges. In this paper, a farm-based analysis is conducted in the county of Northumberland in North East England. Semi-structured interviews were conducted with two LFA livestock farmers who have diversified into direct marketing activities. Our findings suggest that in these cases direct marketing activities have become more lucrative than the conventional sources of income available to their neighbours through wholesale markets.

Suggested Citation

  • Yagi, Hironori & Garrod, Guy, 2007. "PR - Profitability Of Direct Marketing Farms In Less Favoured Areas (LFAs): Case Studies From Northumberland, England," 16th Congress, Cork, Ireland, July 15-20, 2007 345434, International Farm Management Association.
  • Handle: RePEc:ags:ifma07:345434
    DOI: 10.22004/ag.econ.345434
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/345434/files/07YagiGarrod.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.345434?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gale, Fred, 1997. "Direct Farm Marketing as a Rural Development Tool," Rural America/ Rural Development Perspectives, United States Department of Agriculture, Economic Research Service, vol. 12(2), February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Magali Aubert & Geoffroy Enjolras, 2015. "Stabilité ou instabilité des stratégies commerciales ? Le cas des circuits courts dans l'agriculture française," Post-Print hal-01296421, HAL.
    2. Aubert, Magali & Enjolras, Geoffroy, 2016. "Which stability for marketing channels? The case of short food supply chains in French agriculture," 149th Seminar, October 27-28, 2016, Rennes, France 244895, European Association of Agricultural Economists.
    3. Gandee, Jesse E. & Brown, Cheryl & D'Souza, Gerard E., 2003. "The Role Of Spatial And Demographic Characteristics In Direct Farm Marketing: An Econometric Approach," 2003 Annual meeting, July 27-30, Montreal, Canada 21912, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Elizabeth Fitting & Catherine Bryan & Karen Foster & Jason W. M. Ellsworth, 2023. "Re-centering labour in local food: local washing and the growing reliance on permanently temporary migrant farmworkers in Nova Scotia," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(3), pages 973-988, September.
    5. Coisnon, Thomas & Oueslati, Walid & Salanié, Julien, 2014. "Urban sprawl occurrence under spatially varying agricultural amenities," Regional Science and Urban Economics, Elsevier, vol. 44(C), pages 38-49.
    6. Bimbo, Francesco & Bonanno, Alessandro & Nardone, Gianluca & Viscecchia, Rosaria, 2015. "The Hidden Benefits of Short Food Supply Chains: Farmers’ Markets Density and Body Mass Index in Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(1), pages 1-16, February.
    7. Hughes, David W. & Brown, Cheryl & Miller, Stacy & McConnell, Tom, 2008. "Evaluating the Economic Impact of Farmers’ Markets Using an Opportunity Cost Framework," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 40(1), pages 1-13, April.
    8. Onyango, Benjamin & Govindasamy, Ramu & Alsup-Egbers, Clydette Michelle, 2015. "Uncovering Success Attributes for Direct Farmers’ Markets and Agri-Tourism in the Mid-Atlantic Region of the United States," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(2), pages 1-16, May.
    9. Maxime Agbo & Damien Rousselière & Julien Salanié, 2013. "A theory of agricultural marketing cooperatives with direct selling," Post-Print halshs-00949726, HAL.
    10. Phillip Warsaw & Steven Archambault & Arden He & Stacy Miller, 2021. "The Economic, Social, and Environmental Impacts of Farmers Markets: Recent Evidence from the US," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
    11. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    12. Low, Sarah A. & Vogel, Stephen J., 2011. "Direct and Intermediated Marketing of Local Foods in the United States," Economic Research Report 118025, United States Department of Agriculture, Economic Research Service.
    13. Erickson, Kenneth W. & Hoppe, Robert A. & Dubman, Robert W., 2002. "The Structure, Performance, And Sustainability Of Agriculture In The Mountain Region," 2002 Annual Meeting, July 28-31, 2002, Long Beach, California 36541, Western Agricultural Economics Association.
    14. Demko, Iryna & Plakias, Zoe & Katchova, Ani, "undated". "How do farmers compose their portfolio of local food marketing channels?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259931, Agricultural and Applied Economics Association.

    More about this item

    Keywords

    Marketing; Farm Management;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifma07:345434. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifmaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.