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Stated Preferences for Consumption of Sea Urchin: A Choice Experiment in Sardinia (Italy)

Author

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  • Furesi, Roberto
  • Madau, Fabio A.
  • Palomba, Andrea
  • Pulina, Pietro

Abstract

In Sardinia sea urchin (Paracentrotus lividus) roe is a basic ingredient for several dishes (e.g. pasta, pizza, croutons) and its demand is constantly increasing. However marketable value of local sea urchin appears to be potentially higher than the current value. This paper aims to estimate the value of a based sea urchin dish according to the stated preference of consumers. A Choice Experiment (CE) analysis on 475 consumers was carried out in order to estimate their willingness to pay (WTP) for consuming sea urchin. Seafood was proposed as alternative to sea urchin. CE regarded two attributes: certification of local origin and place where dishes are consumed. Findings suggest that WTP for a generic dish is significantly higher for sea urchin (11.65 Euros) than for seafood (7.94 Euros) based dish. Furthermore, we found that WTP is higher when both foods are consumed with spaghetti and as raw fresh product, whereas an opposite effect is associated to pizza. Finally, the influence of some socio-economic characteristics of responders on their preferences was estimated.

Suggested Citation

  • Furesi, Roberto & Madau, Fabio A. & Palomba, Andrea & Pulina, Pietro, 2014. "Stated Preferences for Consumption of Sea Urchin: A Choice Experiment in Sardinia (Italy)," 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 199372, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi14:199372
    DOI: 10.22004/ag.econ.199372
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    References listed on IDEAS

    as
    1. Hausman, Jerry & McFadden, Daniel, 1984. "Specification Tests for the Multinomial Logit Model," Econometrica, Econometric Society, vol. 52(5), pages 1219-1240, September.
    2. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
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    More about this item

    Keywords

    Agribusiness; Food Consumption/Nutrition/Food Safety;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery

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