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Making business with giants- impact of retail internationalization in Central and Eastern Europe

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  • Hanf, Jon Henrich
  • Dautzenberg, Kirsti
  • Pall, Zsombor

Abstract

Due to increasingly globalized markets and internationalization, the food retail business has undergone a number of structural changes. Former nationally oriented retailers have suddenly become global. This process in the retail sector affects also new structures in the agribusiness, most notably as general retailers export their business models. A comparison of the development and the impact of globalization in the retail sectors of different Central and Eastern European countries reveal varied opportunities and threats for the participants of agribusiness.

Suggested Citation

  • Hanf, Jon Henrich & Dautzenberg, Kirsti & Pall, Zsombor, 2009. "Making business with giants- impact of retail internationalization in Central and Eastern Europe," 2009 Conference, August 16-22, 2009, Beijing, China 50074, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae09:50074
    DOI: 10.22004/ag.econ.50074
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    Keywords

    Agribusiness; Marketing;

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