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Trust as a Determinant of Consumer Behaviour in Germany

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  • Dierks, Leef H.

Abstract

Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element with regard to a more in-depth understanding of consumer behaviour under uncertainty. Moreover, it is analysed whether different values of trust allow for deriving coherent population segments and whether these can likewise be identified on the basis of consumers' socio-economic features.

Suggested Citation

  • Dierks, Leef H., 2006. "Trust as a Determinant of Consumer Behaviour in Germany," 99th Seminar, February 8-10, 2006, Bonn, Germany 7723, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae99:7723
    DOI: 10.22004/ag.econ.7723
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    References listed on IDEAS

    as
    1. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
    2. Bocker, Andreas & Hanf, Claus-Hennig, 2000. "Confidence lost and -- partially -- regained: consumer response to food scares," Journal of Economic Behavior & Organization, Elsevier, vol. 43(4), pages 471-485, December.
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